A CEO’s Guide to Product Advertising

A CEO’s Guide to Product Advertising​

When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.

What will I learn from this download?​

This white paper covers everything from pricing strategies within Search and Shopping ads, to Customer Lifetime Value and attribution. It includes a free Incrementality Calculator to help assess the incremental value of your paid search campaigns.

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