Adapting Automated Bidding For Long-Term Profit

Crealytics’ Three-Minute Briefs: Data Automated Bidding for Long-Term Profit

Feed your systems with smarter data and target your most profitable customers. Make the most of your customer data and generate long-term profit.This Three-Minute Brief explores automated bidding – and how you can adapt it successfully.

What will I learn from this download?

  • How to optimize for long-term profit
  • How to leverage the efficiency of Google Smart Bidding for the right KPIs
  • How to determine your average customer worth
  • How to inform your bids with the most accurate data possible
  • Track your results using customer cohorts and aggregate data

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