Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

Learn how Crealytics adapted Google Ads to increase new customers by 59% and drive margin by 9% - all at 19% lower cost. Sign up to our 6-week email course on CLV-centric advertising!

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over 100 years. John Wanamaker founded a successful department store back in 1888. He ploughed lots of money into advertising, and his observation remains just as relevant today. “Half the money …

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predictive CLV in performance advertising

Through the crystal ball: What are your new customers really worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable …

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Tips for optimizing your media budgets in 2021

How Not to Waste Your Biddable Media Budgets in 2021

Most marketers won’t be sorry to say good-bye to 2020, as the coronavirus pandemic wreaked havoc on retail revenue, profitability and ad budgets. Consumer buying habits have shifted, perhaps permanently, and marketing strategies have had to evolve as well. According to McKinsey, three quarters of consumers have changed brands, shopping methods or places to shop …

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Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and …

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Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this case study? How Lands’ End created a strategy that valued new customers differently for a competitive advantage. How Crealytics helped the retail overhaul its Search and Shopping bidding activation. What …

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