The End of Attribution – Why Incrementality Testing Offers Better Results
You’ll hear about the latest innovations in digital experimentation and paid media execution…
The State Of Retail Media in 2020
Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships. …
The Case For CLV-Centric Advertising: Mastering Data Activation
Join leaders from Google, RTW Tradewinds and Crealytics to hear practical advise…
Google Smart Bidding – it’s even more about data
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
Biddable Media, Data Activation & Crisis Management
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
Espresso Shot: Incremental Value
What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Espresso Shot: Short-Term Profit & ROI
Find out why just measuring for revenue is problematic – and what the solution is.