crealytics' PPC Blog

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Quo vadis AdWords Markenschutz?

Immer mehr Unternehmen gehen dazu über, Ihre Marken zur Verwendung in Google AdWords zu sperren. Eine Beschränkung auf verschiedene Kategorien, wie es im Markenschutz üblich ist, wird von Google dabei meines Wissens nicht eingesetzt.

Das Resultat aus diesem Vorgehen ist z.B. folgendes:

In der Auswahl vorhandene Probleme in Bezug auf Textzeile 2:

Aus gründen des Markenschutzes ist es AdWords-Kunden nicht gestattet, das Wort “Entdecker” in Google AdWords-Anzeigen zu verwenden. Dieser Begriff ist entweder für eine bestimmte Produkt- oder eine Dienstleistungskategorie als Marke geschützt und darf nur in bestimmten Ländern verwendet werden.

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Usability in GWT RIAs

Ben from Summa Technology + Business has a nice summary of things you might consider before even starting your GWT app. Among those things is how the Back Button is going to work. Ben recommends to define what he calls “views” which could be tabs in a window or the Inbox view in Gmail. Ray Ryan recommends to think about history management in advance as well in his famous GWT Best Practices talk. We don’t have any history management in our GWT application yet and from an agile/lean development point of view, I would like to defer this decision to the latest responsible moment. Maybe I’m being overly optimistic, but should’nt some history events sent over the event bus be sufficient to trigger deactivated presenters (all presenters that do not explicitly know that this history event triggers them to show) to unbind themselves and their views and activated ones to bind themselves? If so, history management could be added on demand with feedback from the product owner. If not, we might be running into problems or be forced to throw out history all-together.

Google’s “remarketing” increases creep-factor for surfers

With remarketing, Google introduced a service that lets homepage owners reach out to visitors even after they have left the website. So, a surfer who for example abandoned the order process can later, on a completely different internet site, be shown an ad that entices him to come back and complete the process.

For the average user, this will be somewhat creepy. He’s accustomed to see ads relating to the content of the page he just looks at. That’s a perfectly natural thing. But then he’s for example looking at a car-review page and sees an ad for the obscure italian town he was interested in 3 weeks ago. Will he be pleased and book his holiday there, or get creeped out? I suppose the latter, because he must assume that every step he does on the internet is watched and recorded, voiding his privacy. And that feeling will seriously hurt e-commerce sales. For the very least, it will further damage the clean image of Google, as the entity whose name is below those stalking ads.

Technically, the remarketing feature works by letting homepage owners,

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Philosophien: Google und Microsoft

Google kann im Rennen der Smartphones offenbar an Land gewinnen.

In just 18 months, the number of Google Android phones being shipped has soared to 60,000 a day, and over that period countless new devices have been released by handset makers for sale by carriers worldwide.

Nothing typically moves this fast in wireless. So how has Google done it?

Well, at least part of the answer appears to be that Google is sharing advertising revenues with carriers that use Android, according to multiple sources who are familiar with the deals.


Ich frage mich, wieviel Geld Microsoft den Herstellern von Mobiltelefonen für die Auslieferung ihres Windows Mobile 7 bietet.