What’s new in Bing Ads? A lot!


Everybody is or was talking about Google’s big AdWords announcement last Tuesday, which we covered earlier here. But what about the other search engines such as Bing? They weren’t sleeping. On the contrary: Bing released a couple of brand new features in April. Let’s see what they are:

Product Ads (only US) 

Bing released something called Product Ads this april. Product Ads, as Bing states, “enable you to increase your clicks by including product details such as rich images, price and description within your ads.” So this is very similar to Google’s Product Listing Ads or Shopping campaigns – including the Merchant Center Store. Bing promises greater engagement, higher click-through rates and higher conversion rates as searchers can decide much faster and more targeted what they click on.

Bid Landscape (only US)

When you’re an advertiser on Bing and you want to change you bids you can now use Bid Landscape to see how changing bids infects your impressions or costs. It also tells you how much you have to increase bid to meet a certain amount of clicks. It indeed does sound awesome.


Broad Match Opportunities

You can use the Broad Match Opportunities tool in Bing Ads to “find and apply broad match keywords in Excel.” This means, using the tool you can generate broad matches based on your current exact and phrase match keywords as well as keyword performance data from Bing Ads traffic.

There have been some more enhancements and changes within Bing Ads worth mentioning:

  • The broad match modifier is now available for traditional Chinese campaigns
  • The performance trend graph has been enhanced
  • The bid limit for Indian Rupee has been increased
  • The $1.00 charge for forwarding numbers has been purged
  • Campaigns can be viewed and sorted by budget

To recap, Bing has made some really interesting changes. We’re especially keen on the results of Product Ads.


Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."