How to get the hourly click and conversion data in Google AdWords


Did you ever wonder how your AdWords campaign is performing right now compared to yesterday’s performance at the same time? Or did you want to know how your performance changed in the last 12 hours after you uploaded a major change?

Day and daytime report

What you need is a performance report by day and by daytime. This step-by-step tutorial shows you how to get it.

Step 1: Select level of detail (Account/ Campaign/ AdGroup)
Go to “Dimensions” and select the date range (e.g. this week). To change the level of detail, show only the columns you need. In order to show the statistics on account level, remove the columns Campaign and Ad group.

AdWords client center

Step 2: Select View: DayAdWords chart

Step 3: Press the Download Button
Report download button

Step 4: Select Segment > Time > Hour of day
Download and schedule report

That’s it! Have fun.

Please note: To see conversion data in Google AdWords you need to activate Google Conversion Tracking and select the desired conversion columns to be shown. Otherwise you will only be able to see impressions, clicks and costs.


Andreas Meyer

Andreas Meyer has been an PPC specialist since 2009. In the years since, he has been in charge of accounts of all sizes among diverse industries. As of 2014, he works as a PPC analyst in the Business Intelligence division. His areas of expertise are PPC account optimization and Google Shopping.