Google Shopping is a service developed to enable users to view product information from merchants that is updated on a regular basis by the merchants. To do so, merchants are able to upload a product feed to the Merchant Center and make their products available to Google Shopping.
To help merchants manage and update their product information more easily, Google introduced the Google Content API for Shopping. This API has now been updated, “giving you more insight into your data quality and new options to help you keep your data fresh.”
- Get item-level data quality information and see if an item was disapproved because your landing page URL isn’t working on a mobile device or if your unique product identifiers are inaccurate.
- Update price and availability for one or more items much more quickly so your customers have the latest price-point and know what’s in-stock before they click through to your site.
- Integrate more easily with Google Shopping thanks to a broader choice of programming languages and data formats supported.
The current API will still be available until the end of February 2015.