German court rules: shipping costs have to be displayed within Shopping ads

Google Shopping

The district court Hamburg has ruled that ads on Google Shopping are violating the price regulation in Germany if they don’t display the exact shipping costs. A mouse-over won’t do!

Google already sent out warnings to its advertisers to respect the court’s decision in order to not cause any legal issues. As long as you are promoting 100% free shipping, you’ll be fine.

Upon request, Google states:

“We’ve got the issue on our radar. Our product team is currently analysing solutions that enable advertisers in Germany to publish ads that are consistent with the higher requirements made by the district court Hamburg. We’ll inform you about possible changes in the next weeks.”

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Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."