In an interview with Germany’s Online Marketing News our CEO Andreas Reiffen talks about innovations in Google AdWords, how paid search will develop and how the industry is changing.
I have been observing two trends for some time now. On the one hand, paid search is more and more distancing itself from keywords, while at the same time drawing nearer to automation. Google’s Dynamic Search Ads or Shopping as well as semantic technologies are examples of that. […] On the other hand, display and search are more and more merging with one another. Google will not only factor in the keyword but also the target group. With RLSA (Remarketing Lists for Search Ads) audience targeting is already possible today. With this new dimension, ad budgets can be used even more efficiently. (Andreas Reiffen)
You can read the full interview at onlinemarketing.de (German only).