For the fifth time in succession, we have received the PPC Quality Certificate of the Bundesverband Digitale Wirtschaft (BVDW) e.V. By conferring the seal, the focus group Search in the BVDW is attesting to our professional and serious approach at a high technological level.
„The PPC Quality Certificate is not just an important reference point for companies on the lookout for a professional provider. For us, it is a validation of our work. It shows that we offer high-quality services in conjunction with advanced technology in our premium-plus segment, thereby satisfying our customers”, exults Andreas Reiffen, founder and Managing Director of crealytics GmbH.
An acknowledgement of our work
With the optimisation approach “profit-driven search marketing”, developed in-house, and the proprietary semantic technology “camato”, we have progressed into one of the leading PPC providers in Germany, and have created the pre-condition for the existence of testing. For years, we have been successfully implementing international PPC campaigns for some of the world’s largest online retailers and consistently adhering to the high quality standards of the BVDW in the process. This is why we’re very pleased to receive this seal and to further invest in the compliance with uniform quality standards in the area of pay-per-click advertising.
What has been tested?
To be admitted to the certification procedure, a PPC provider must sign the new “code of conduct – search engine advertising” for the first time this year. The document contains voluntary commitments in respect of consulting, working methodology and reporting. The certification itself continues to revolve around the examination of the following criteria: experience, working methodology, customer satisfaction and market involvement. Aside from crealytics, 29 other PPC firms are permitted to bear the seal of quality for a period of one year.