Monday: the day for our weekly recap. News of the last week included the quarterly reports of market leaders Google, Facebook and Amazon. On top of that, Google rolled out their update on the mobile friendly algorithm.
Google, Amazon, Facebook: Winners and Losers of the First Quarter 2015
Last week, the business world gained insight into the quarterly figures of several of the leading e-commerce top dogs:
- Google reported first-quarter revenues of $17.26 billion, which involves an increase of twelve percent as compared to $15.42 billion in the previous-year period. Ad sales, including the promising Google Shopping, scored the highest percentage in revenues at $15.5 billion. In addition, Wall Street Journal reported that Google might expand its activities into audience-based paid search just like Facebook and Twitter did – which would be a big step for the search giant as Search Engine Land stresses out.
- Compared to the first quarter of 2014, Facebook achieved an increase in revenues of $1 billion and reported revenues of $3.5 billion. On top of that, advertising revenues increased from $2.3billion to $3.3 billion with mobile advertising as the strongest revenue driver at a share of 73%. Against this backdrop, it is not surprising that more and more people foresee the end of Google caused by Facebook, e.g. Armando Biondi in his article on VentureBeat.
- In terms of revenues, Amazon even exceeded analysts’ expectations and reported a rise in revenues of 15%. However, while revenues increased from $19.7 billion in the first quarter of 2014 to $22.7 billion, Amazon stated an overall loss of $57 billion.
Roll-Out of the Mobile Friendly Update for Mobile Devices
According to seroundtable, on April 21, Google rolled out the longed-for mobile friendly algorithm which will now be factored in mobile search results. This was the first time Google officially announced the date of launching a new algorithm. As stated by TheSEMPost, Google is currently also testing mobile friendly tags on AdWords. One of the company’s spokesmen reported, however, that presently there a no further plans to incorporate this tag into AdWords yet.