A few weeks ago, our founder and CEO Andreas Reiffen (@AndreasReiffen) presented some very exciting, surprising and useful Google Shopping insights at SMX London. Yesterday, he had the honour of sharing the key findings from our research and testing in an article at the renowned Search Engine Land titled “Advanced Optimization Of Google Shopping Campaigns“.
To show you how exciting this is, here’s a short excerpt from the text including some of the key findings:
The bidding model behind Shopping has a much greater elasticity compared to Paid Search, but only within a very small range. For some products, small bid increases could result in significant traffic gains on relevant search queries, meaning there are likely to be many “quick wins” within your Shopping account. […]
Setting different Campaign Priorities in AdWords for single campaigns will have no impact on traffic volumes. However, using priorities for segmentation of traffic by specificity of search queries is very powerful and can save about 20% of costs.
For the full article please visit Search Engine Land. The full presentation from SMX London can be found here: