Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. Many companies miss out on revenues from their Google AdWords campaigns because they only segment their target groups superficially – sometimes, Google’s default settings are simply too convenient.
However, the current trend is moving towards increasingly specific segmentation. In these presentation slides, we’ll introduce you to some of the trends and demonstrate the different options they offer.
Specific segmentation allows for the differentiated delivery of texts, landing pages and products, and enables you to address relevant user segments ever more precisely. Therefore, if you start moving away from working with averages, you can use your budget more effectively and score significantly better results. Those of you who are willing to dive deeper into segmentation will be rewarded.