Google Now Subsidiary of Newly Founded Alphabet Inc.


Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” 

What Is Alphabet?

Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.

It consists of:

  • Google (Search, Maps, YouTube, Android, AdWords, Apps)
  • Calico
  • Fiber (internet access)
  • Google Ventures
  • Google Capital (investment fund)
  • Google X (self-driving cars, Google Glass, internet by balloon, etc)
  • Life Sciences
  • Nest

Does It Imply Changes?

Yes. Larry Page will be the new CEO of Alphabet, Sergey Brin the president. Both will turn over daily control of Google “to continue to scale their aspirations”.

Sundar Pichai, former Product Chief at Google Inc, will become the new CEO of Google, Page and Brin being “very fortunate to have someone as talented as he is to run the slightly slimmed down Google.”

In addition, Alphabet Inc. will replace Google Inc. as the publicly-traded entity. All shares of Google will automatically convert into the same number of shares of Alphabet – with all of the same rights.

This will have no influence on the known Google products like AdWords, except hoping to make “Google even better through greater focus”.


Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."