It’s time for our weekly recap. Last week we heard about an update to dynamic structured snippets, filters in image search and Google rigging elections!
Google Announces Update to Dynamic Structured Snippets
Google announced a change to the popular dynamic structured snippets ad extension this week. Dynamic structured snippets allow advertisers to display a list of relevant information in their search ads. This could be a list of amenities available for a hotel or a list of brands or styles available from an online retailer. The new change will allow advertisers greater control over what information is displayed in these snippets. Previously the snippets were created automatically by Adwords based on the information available on the landing page. Advertisers will now be able to select a predefined “Header” and input a list of customized values that make the most sense for your business.
The post on the Inside Adwords blog goes on to explain that structured snippets will be rolling out to all AdWords accounts over the coming weeks.
Filters Appearing in Google Image Search
Earlier this week SearchEngineLand.com noticed a new feature appearing in Google Image Search. They have since received confirmation from a Google spokesperson that the feature was added earlier in the summer and is a permanent change.
So, what did they do?
The image below shows an image search for ‘wood home siding’. You will notice below the search box some green boxes with different related options. These are filters that can be clicked to narrow down your results.
Google Could Rig the Election!
Finally, a fascinating story popped up on Fortune.com this week claiming that Google have the power to rig the 2016 Presidential election. Two researchers from the American Institute for Behavioural Research recently published a paper detailing the findings of a series of experiments they conducted. The conclusion of which suggest that voters can be swayed based by biased rankings in search results. If Google tweaks its algorithm to show more positive search results for a candidate, the researchers say, the searcher may form a more positive opinion of him or her. The full paper can be found here, although you may need to free up a few hours to get through the whole thing!