It’s time for our weekly recap. Last week we heard about new Google Shopping Product Feed requirements, a new Bing Ads Keyword Planner and a new Google Doodle.
Google Google Shopping Product Feed Specification Changes Set to Take Effect
Google recently announced a change to the Google Shopping Product Feed specification. Here’s what they said:
“Starting September 15, we’ll require Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid ‘gtin’ and ‘brand’ for all products when the ‘brand’ is a designated brand and the ‘condition’ is ‘new’. At that time, we’ll disapprove offers that do not meet this requirement or are submitted with invalid GTINs.”
It’s vital that advertisers make the necessary changes to avoid suspensions which can last weeks.
Bing Ads Release New Keyword Planner
So why use Bing Ads Keyword Planner? Bing say “Keyword Planner is a helping hand when it comes to meeting your most important keyword needs: exploring new ideas, targeting and filtering, finding the profitable bid and budget and much more”.
You can find the tool by logging into your Bing Ads account and clicking Tools on the header and then selecting “Keyword Planner.”
Google Doodle Celebrates Return of American Football
On Thursday the Google doodle marked the return of pro football, celebrating the first day of this year’s NFL season. The animated Doodle depicts the letters of the famous logo taking to a football field.
The first game of the 96th season for the NFL saw the Pittsburgh Steelers taking on returning Super Bowl champions the New England Patriots. The Patriots won 28 to 21.
Here’s a look at the Doodle in action: