It’s time for our weeky recap. Last week we heard about Click Share for Shopping being launched by Google, and many industry media outlets predicted the biggest Black Friday ever.
Google Launch Click Share for Shopping
Last week Google announced the launch of Click Share. This is significant for Google Shopping advertisers as it allows an added layer of visibility into how competitive their Google Shopping campaigns are.
Click Share is a performance metric that can be viewed at product group level for Shopping campaigns, as shown above. Click Share represents the clicks that you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received. Click Share is similar to Impression Share, but it’s important to differentiate between the two. Click Share will not include auctions for which the advertisers campaigns were not competitive. For example, if the bid is low and a significant increase would be needed in order to appear for some auctions, then those auctions would not be included in the calculation. Therefore, it’s important to keep an eye on Impression Share as well as Click Share and remember that you first need impressions before you can get clicks.
Get Ready for the Biggest Black Friday Ever!
Several media outlets have been reporting predictions for Black Friday. According to CityAM.com, Visa Europe predicts that £1.91bn will be spent online and in store this year. An estimated £721m will be spent online, which is up 17% from last year and 61% from the year before. In addition to this, they predict that a further £629m will be spent on Cyber Monday, 17% more than last year.
If you are an online retailer you will be keen to take advantage of this trend and ensure that your business gets a share of these eye watering numbers. Head over to our blog and you will find a number of useful articles providing top tips for getting campaigns ready for Black Friday, as well as advice from our top campaign managers for preparing your campaigns for the peak season.