Biggest Uplift in Fashion Related Queries: +130% Growth YoY
Using Google Trends, you can see that last week’s YoY traffic was 130% higher for fashion related queries containing ‘black friday’, i.e. ‘black friday clothing deals’.
We had a look at our own campaigns in the UK, and general traffic uplift ranges around the same growth compared to last year.
The fashion segment is growing much faster than the other Google categories, which only saw an uplift of 45% YoY, see second graph below.
In all Google Categories, uplift is only +45% YoY so far.
The remaining question is, how much of this traffic will be incremental, and how much of it is just happening earlier?
Do you see similar behaviour in your campaigns? Please let us know in the commentary section!