The way in which users shop online has changed. Have these new patterns come about as Search has changed, or are we simply seeing new user behaviours? For brands, understanding what changes are taking place and knowing how to adapt to them is crucial.
Take a look at this infographic* which demonstrates a typical user journey in Google Shopping through the three main stages – browsing, comparison and buying. We’ve also provided recommendations on how to best manage the new behaviours and make the most out of your shopping campaigns.