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Search Engine Land – Can you manage your inventory with Google Shopping?

Following up from my recent talk at SMX Munich, we have just published a new piece on Search Engine Land which discusses the possibility of managing product inventory through Google Shopping. In it we explore:

  • Why Shopping is a key platform for inventory management
  • If consumers buy what they search for
  • What values to assign to the sale of an overstocked product
  • Calculating accurate bids

Read the article here. Please feel free to comment and talk to us via Twitter @crealytics.


Andreas Reiffen

Andreas Reiffen is the founder and CEO of crealytics and data-driven online marketing strategist with his focus concentrating on online retailers.

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