The NY Times reported yesterday that the Apple App Store has been infiltrated with “hundreds of fake retail and product apps”.
With the holidays right around the corner, this could spell big trouble for brands.
The counterfeiters have already created apps as retail chains like Dollar Tree and Foot Locker, big department stores like Dillard’s and Nordstrom, online product bazaars like Zappos.com and Polyvore, and luxury-goods makers like Jimmy Choo, Christian Dior and Salvatore Ferragamo.
As apps become a more popular way to shop, it’s essential that shoppers are able to find the right brand when they need it. A bad experience with a fake app could be potentially devastating.
What you can do
It’s essential that you monitor how your brand is being used both in the app store and across the web. If you see a fake app, report it to the relevant app store.
“We strive to offer customers the best experience possible, and we take their security very seriously,” said an Apple spokesman, Tom Neumayr. “We’ve set up ways for customers and developers to flag fraudulent or suspicious apps, which we promptly investigate to ensure the App Store is safe and secure. We’ve removed these offending apps and will continue to be vigilant about looking for apps that might put our users at risk.”