24 Search Marketing Experts who give great advice on Twitter

- Luke Metcalfe
25 Search Marketing experts

The world of Search Marketing moves fast. There’s always a new update, new strategy or new tip to getting you those extra clicks. And with so many people crowding the space it can be tough to know who to listen to.

We’ve scoured the internet to track down the top Search Marketing experts you should follow for the best tips, how-tos, thought pieces and occasional hilarious tweets!

Without further ado (and in no particular order) here are the top 24 Search Marketing Experts you should be following on Twitter.

Search Marketing experts

Larry Kim, Founder & CTO of WordStream

@larrykim | Larry’s Blog

Larry is a regular columnist at Inc. Magazine, Search Engine Land and Social Media Examiner. His personal blog has lots of great articles on AdWords, PPC, SEM, Social Media Ads (Facebook/Twitter), Entrepreneurship and Startups.

Rand Fishkin, Founder & Wizard of Moz

@randfish | Rand’s Website

If you’re and PPC and don’t know Rand, you’re doing something wrong. Despite the silly Wizard title, Rand is one of the foremost experts on PPC. He’s also the hilarious host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck.

Dennis Yu, CTO of BlitzMetrics

@dennisyu | Dennis’s Website

Dennis is an internationally recognized lecturer in Facebook Marketing. He’s been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

Frederick Vallaeys, Co-Founder & CEO of Optmyzr

@siliconvallaeys | Fred’s articles

As one of the first 100 employees at Google, Fred spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. So he clearly knows his stuff! Today you can find him writing for Digital Marketing publications like Search Engine Land and Marketing Land as well as speaking at numerous events around the country.

Search Marketing Experts

Kirk Williams, Owner of ZATO

@PPCKirk | Kirk’s articles

In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero. His Twitter is full of funny PPC memes and great insights. He’s also a regular guest blogger on PPC Hero and a participating member of #PPCChat on Twitter, a weekly Twitter chat among professionals specifically focused on best practices in PPC.

Marc Weisinger, Director of Marketing at Elite SEM

@MarcWeisinger | Marc’s articles

Marc has been a search engine marketing professional for nearly 10 years. He tweets and writes about all things search and display advertising on both Google AdWords and MSN/Yahoo’s Bing Ads platform. He even spends his free time teaching Search Engine Marketing at NYU!

Emma Welland, former Head of Search at Periscopix


If there’s one person that knows what it’s like to be in the trenches of SEO it’s Emma. She’s been responsible for best practice, knowledge sharing & development across all paid media departments within the agency covering over 80 clients. Emma also writes a regular column for PPC Hero and spoke at Hero Conf 2014.

Danny Sullivan, Editor in Chief & Founder of Search Engine Land

@dannysullivan | Danny’s blog

As the founder of one of the most popular SEO publications, Danny certainly knows a thing or two about Search Marketing. He’s a widely cited authority on Search Engines and Search Marketing issues who has covered the space since 1996.


Lisa Raehsler, Founder of Big Click Co


Lisa is recognized as one of the most influential PPC experts. She specializes in helping businesses achieve success through paid search ads, paid social media, display, and retargeting. She’s also a prolific columnist and public speaker.

David Szetela, Founder of Clix Marketing

@Szetela | PPC Rockstars

David has enjoyed an extensive career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing, giving him deep experience in international business, general management, and direct response marketing. He’s a regular contributor to Mediapost, Search Engine Watch, Search Engine Land and more as well as the host of a weekly radio show called PPC Rockstars.

Jennifer Slegg, Search Engine Marketing Consultant at SEM Post

@jenstar | Jen’s website

Acknowledged as the leading expert on the Google AdSense contextual advertising program, Jen’s unique style brings insight to both publishers and advertisers of contextual advertising programs. She is also well known as Jenstar on the various search forums where she contributes and moderates at the leading online forums.

Ann Smarty, Community and Brand Manager at Internet Marketing Ninjas

@seosmarty | Ann’s website

Ann has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses. Her content marketing ideas have been featured in NYTimes, Mashable, Entrepreneur, Search Engine Land and more. She’s well known for her in-depth tool reviews, innovative content marketing advice, and actionable digital marketing ideas.


Aaron Wall, Founder of SEO Book

@aaronwall | @seobook

Aaron is a viral marketer who thinks of the Web in terms of how ideas spread, is a leading figure in Search Engine Marketing and SEO. Aaron literally wrote the book on search engine optimization: SEO Book. SEO Book is quite possibly the most authoritative work on SEO strategies and practices currently available.

Joanna Lord, Chief Marketing Officer at ClassPass

@JoannaLord | Joanna’s website

Joanna has more than 12 years of digital marketing experience. She’s touched almost every channel in some capacity – acquisition, retention, paid, inbound, PR, social media, community, CRO, analytics, content development, marketing communications, and more. A regular contributor to Entrepreneur.com and MaketingLand, Joanna writes mainly about marketing leadership, the intersection of marketing and technology and the future of digital marketing.

Andreas Reiffen, Founder & CEO of camato

@andreasreiffen | Andi’s articles

Andi is an entrepreneur, marketing technologist and thought leader in data-driven advertising. He’s a regular contributor to Search Engine Land and the founder of camato,  the leading Google Shopping Tool to automate PLA campaigns and improve performance.

Mike Street, Host of SmartBrownVoices


Mike is the host of the popular weekly podcast series, #SmartBrownVoices, an on-going interview series that features diverse voices from Black and Latino Startup Founders, Entrepreneurs, Activist, Marketers, and Creatives. He designed it to help inspire you to reach the next level in your life by connecting you to powerful and diverse voices of value.


Jay Baer, Business Strategist & Keynote Speaker

@jaybaer | Jay’s website

Jay is one of the world’s foremost Inspirational Marketing and Customer Service speakers. He draws his experience from 23 years as a strategist for The United Nations, Cisco, Nike and more. His programs are a blend of practical guidance and inspirational big thinking.

Matt Heinz, Founder of Heinz Marketing

@HeinzMarketing | Matt’s blog

With more than 15 years of marketing, business development and sales experience, Matt’s career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. He puts his extensive knowledge to work helping clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

Avinash Kaushik, Digital Marketing Evangelist at Google

@avinash | Avinash’s blog

No one is better placed to tell you the ins and outs of PPC than Avinash. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, he has become recognized as an authoritative voice on how marketers, executives teams, and industry leaders can leverage data to fundamentally reinvent their digital existence.

Duane Forrester, VP Organic Search Operations at Bruce Clay


Duane has more than 18 years of experience in direct search and digital marketing. He’s the author of two business books about digital marketing and conversion optimization as well as a contributor to Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur.

Search Marketing experts

Barry Schwartz, CEO of RustyBrick

@rustybrick | Barry’s blog

In addition to being the CEO of RustyBrick (a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales), Barry is also the founder of the Search Engine Roundtable and has covered Search for over 12 years.

Perry Marshall, bestselling author of Ultimate Guide to Google AdWords

@PerryMarshall | Perry’s website

Perry is an online marketing strategist, entrepreneur, and the author of several books. A true digital marketing expert, he is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm and Mari Smith. He’s also a well-known speaker and has consulted in over 300 industries.

Bryan Kramer, Author & CEO at PureMatter

@bryankramer | Bryan’s website

Bryan is a renowned social business strategist, global keynote speaker, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing and has been credited with instigating the #H2H human business movement in marketing and social.

Tami Cannizzaro, VP Head of Marketing at Oracle

@tamicann | Tami’s website

Tami is an advocate for business transformation in today’s digital, mobile, social customer-centric economy. She’s considered many many to be an authority to a global audience on demand generation and digital marketing.


Luke is a Content Marketer at Crealytics

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