Talking is easier than typing.
Which is why all the big technology providers have invested so much time and research into developing the perfect digital personal assistant. Cortana, Siri, Google Now and now the Amazon Echo have all made major strides when it comes to voice recognition.
And, people are finally starting to take notice. According to Timothy Tuttle, a voice interface specialist at MindMeld, “at the end of 2015 41% of smartphone users had begun using voice search in the last 6 months.” That’s an estimated 50 billion searches per month.
These voice searches aren’t confined to the mobile space anymore either, they’re increasingly integrated into other devices such as laptops, tablets, smart home hubs and game consoles.
Being able to use natural language for a search is certainly convenient for the user, but what should it mean for the Digital Marketer?