crealytics' PPC Blog


The place to be for paid search and Google Shopping

LIVE eCommerce Cafe and Google Q&A in London

Ever wished you could sit down with the brightest minds in SEM and ask them all your burning questions?

Yeah, us too. That’s why created our Crealytics eCommerce Cafe series where we get to pick the brains of some of the world’s most influential leaders in PPC.

And now, we’re inviting you to get in on the action! Our next eCommerce Cafe will be a LIVE Q&A session with Paul Brett, Senior Google Shopping Specialist at Google.  Because sometimes a little insider knowledge is just what’s needed to make a huge difference between winning and losing at Google Shopping Ads.

Check out the preview!

It’s going to be an awesome night filled with drinks, coffee, dancing and the chance to ask one of the men behind the Google curtain what’s really going on back there.

When: May 23rd at 5pm

Where: Notes at The Gherkin

Hosts: Paul Brett (Google) and Andreas Reiffen (Crealytics)

Format: While you’re tasting the finest in coffee beanery, Andi and Paul will answer your most detailed power-user questions, share better-than-best practices, and provide guru-level wisdom about what the future holds for Google Shopping and Feed-based Advertising. Music from Berlin-based DJ Marvin Hey will also be provided.

We’d love for you to join us as we dissect Coffee Culture and Google Shopping in equal measure. Learn about the future of Google’s Feed-based Advertising Products even as you learn the nuances of Cortados, Cherries, Crema and Caffeine.

There are ONLY 5 SPOTS LEFT! To claim yours, email your details to Andreea.khan@crealytics.com.

Can’t wait to see you there!


Looking Forward: SMX London 2017

It’s funny to think merely a month ago, we were in San Jose for SMX West and that in just a few short weeks, we will be in the world’s #1 financial center for SMX London. Despite this, we can hardly contain our excitement, as we quickly learned these two days are a compulsory double shot espresso of all the must-knows and how-tos in AdTech. At the conference, we felt a resonating buzz—the enthusiasm to join heads with others from vastly different backgrounds, yet equally passionate (and eager to share!) about search. It would be an understatement to say we had a hell of a time sharing insights with some of the most knowledgeable experts in SEM, on the hottest topics of this year.

….which we’d like to share with you! To get an overview of the highlights, check out our SMX West recap, where our CEO Andreas Reiffen sat down with Kirk Williams, Elizabeth Marsten, Brad Geddes, David Szetela, Todd Bowman, Purna Virji, and Matt Van Wagner to dive into their world of PPC.

Continue reading


Farewell standard Text ads!

As of the January 31st, standard Text Ads will be no more.

According to GoogleAfter this date, you’ll no longer be able to create new standard text ads. Existing standard text ads will continue serving alongside expanded text ads and responsive ads.

Instead, Google Text Ad users will have to choose between Expanded Text Ads and Responsive Ads.

What does this mean?

  • Ads are bigger, pushing organic results further down the page
  • Ads are more unified across devices (Mobile/Desktop) – Ads can’t be “mobile preferred” anymore
  • Ads are more dynamic – Google can now play around with the Headline order

It also means that if you are in a heavily regulated industry, you need to watch your character limits closely. Your ads can get cut off even if you are within the character limits.

Google stated that not going for more than 33 characters across H1 and H2 will stop truncation in basically all instances, that is a very tight limit. Truncation can be a serious problem in general for many retailers because the limit is a pixel width rather and a number of characters and the pixel width available depends on the platform/browser size. Hence, what might look fine in Preview or when you test yourself could get truncated in other situations.

Recommended: Expert predictions for 2017


Google Shopping Experts on what to expect in 2017

2016 may not have been a great year for everyone, but it was a heck-of-a year for Google Shopping.

Retailers spent 56% of their ad spend on Google Shopping last year, meaning Shopping finally outpaced traditional Search ads in terms of spending in the US and UK.

Google overhauled the Merchant Feed Center and updated the Feed Specifications to include Unit Pricing, Color and Size, and GTIN. They also set a minimum image size requirement and increased the maximum Product Feed file size from 1 – 4GB.

Shopping ads began appearing as part of image searches. Local Inventory Ads got an update to allow for in-store pickup. Google started including a currency converter to make it easier for shoppers looking to buy products from another country. And the launch of Customer Match finally allowed retailers to target Shopping ads to segmented lists.

So, what can we expect from Google Shopping in 2017? We asked a load of Google Shopping experts that very question, and here’s what they had to say…

Continue reading


This week in search

This week in search: Black Friday success, Snapchat ads and Google’s product carousel

The world of search marketing moves fast! To keep you up-to-date with the latest news, product releases, and industry updates, we’ve collected the most interesting articles from the past week. Consider this your cheat sheet to current events.

December 3 – 9

Google Shopping Carousel Adds Category Filters

Google is rolling out a new carousel feature. When you search for specific retail or shopping queries, Google may show you a carousel that lets you refine and filter your search results. While this is not technically an ad feature, it does contain Shopping Ad results in the carousel, so it might be in the future. One to watch for sure.

Read the full article

Are Snapchat ads working?

Many brands have been increasing their investment in Snapchat advertising recently. But is it working? Maybe not. Turns out that Snapchat video ads generate less than 3 seconds of view time on average.

Read the full article

Black Friday 2016 sets record for mobile conversions

The National Retail Federation and Prosper Insights & Analytics released a report on sales from Black Friday 2016. Here are the most interesting stats…

  • > 154 million shoppers over the weekend
  • $289.19 average spend per person
  • 44% shopped online
  • Only 9% have completed their holiday shopping
  • $1.2 billion in mobile sales

Read the full report


This week in search

This week in search: Voice Search advertising, Google’s antitrust suite, and new Ad Customizer features

The world of search marketing moves fast! To keep you up-to-date with the latest news, product releases, and industry updates, we’ve collected the most interesting articles from the past week. Consider this your cheat sheet to current events.

November 25 – December 2

Voice search has created a huge vulnerability at the heart of Google’s business

As voice assistants gain popularity (and the technology improves), what will happen to Google’s advertising model which is built on showing visual ads? One side effect experts predict is that all of this is that in the short term, the available real estate for ads will shrink. You could insert sponsored suggestions into a voice assistant’s answers, but it would never offer as many ads as a Google search results page.

Read full article

Siri Gains First Official Movie Tie-In, Sets Precedent For Paid Answers

Apple this week set an interesting precedent for sponsored Siri answers as Siri gains its first official movie tie-in with answers for the Universal Pictures-produced The Secret Life of Pets. As voice-activated personal assistant services like Amazon’s Alexa and Google Assistant continue to gain momentum and infiltrate consumer’s daily lives, it is laying the groundwork for an emerging media channel that allows brands to talk to consumers directly, creating a new paradigm for human-computer interaction thanks to its efficiency and convenience.

Read the full article

Google formally rebuts EU antitrust charges against Shopping, AdSense

Google has now formally responded to two antitrust charges brought against it by Europe’s Competition Commission, rebutting charges of exploiting the popularity of its search engine to boost its price comparison service, Google Shopping, and its ad placement service, AdSense. A Google spokesperson said: “We remain confident that these claims lack evidence and are wrong on the facts, the law, and the economics. The surest signs of dynamic competition in any market are low prices, abundant choices, and constant innovation — and that’s a great description of shopping on the internet today.”

Read the full article

Ad customizers just got a whole lot more powerful

Google has released some brand-new customizer capabilities which use simple functions and code to customize the text. For example, there is a function to show a countdown timer, as well as a brand-new IF function (not yet available in all accounts). These IF statements can be used to do different things depending on certain conditions, like the device a user is on or an audience list the user is a member of.

Read the full article


Loads of fake retail apps flood Apple's App store

Fake iPhone apps could be impersonating your brand

The NY Times reported yesterday that the Apple App Store has been infiltrated with “hundreds of fake retail and product apps”.

With the holidays right around the corner, this could spell big trouble for brands.

The counterfeiters have already created apps as retail chains like Dollar Tree and Foot Locker, big department stores like Dillard’s and Nordstrom, online product bazaars like Zappos.com and Polyvore, and luxury-goods makers like Jimmy Choo, Christian Dior and Salvatore Ferragamo.

fake-apps

According to a report by criteo, apps account for 54% of all mobile transactions.

As apps become a more popular way to shop, it’s essential that shoppers are able to find the right brand when they need it. A bad experience with a fake app could be potentially devastating.

What you can do

It’s essential that you monitor how your brand is being used both in the app store and across the web. If you see a fake app, report it to the relevant app store.

“We strive to offer customers the best experience possible, and we take their security very seriously,” said an Apple spokesman, Tom Neumayr. “We’ve set up ways for customers and developers to flag fraudulent or suspicious apps, which we promptly investigate to ensure the App Store is safe and secure. We’ve removed these offending apps and will continue to be vigilant about looking for apps that might put our users at risk.”

Report an Apple app


This Week in Search: a $32B industry, the effect of Google Possum and New Ad formats for Instagram & Pinterest

The world of search marketing moves fast! To keep you up-to-date with the latest news, product releases, and industry updates, we’ve collected the most interesting articles from the past week. Consider this your cheat sheet to current events.

October 29 – November 4

Study shows Google’s Possum update changed 64% of local SERPs

Search Engine Land’s Joy Hawkins spent some time analyzing Google’s recent Possum update which came out on September 1. Turns out this latest algorithm change has a massive impact on a company’s Local Finder rankings. 64% saw some kind of change (either positive or negative) in their ranking. More testing is needed before we can say for sure what it is that’s making the rankings change.

Read the full article

Instagram tests shopping outside of ads with 20 US retailers

This is exciting news for anyone in the retail business. Instagram is already a popular way to drive brand awareness, but up until now, it’s been tough to prove a real ROI. That may be changing as Instagram begins testing with a way to allow it;s users to see a product in a post and buy it on that brand’s website.

instagrams-shopping

Read the full article

Digital Advertising grew to a $32 Billion industry in the first half of 2016

The Interactive Advertising Bureau just published a report which found that revenue from digital advertising (mostly search and mobile) reached $32.7 billion in Q1 2016. That’s a 19% increase from the $27.5 billion of last year. The growth in mobile advertising is largely responsible, accounting for 47% of internet revenue – an 89% jump from the same time last year! It comes as no surprise, of course, that retailers were the biggest spenders – generating 21% of total spending.

Read the full article

Pinterest announces new advertising options, including one-tap pins

Pinterest announced three new ad products for retailers to consider, adding to the growing list of brand and marketing features on the platform. There’s a lot going on at Pinterest and they’re iterating quickly – buyable pins, advanced image search, remarketing and custom audience tools have all rolled out in the last 12 months. It might not have as much coverage as other major players, but Pinterest is certainly one to watch in the B2C marketplace!

Read the full article

Online retailers are putting more stock in Google Shopping

BI Intelligence reports this week that online retailers are spending more on Google Shopping ads – a clear sign that they deliver better conversion rates. During Q1 2016, retail revenue from Google Shopping grew 52%. The increase in ad spend on Google Shopping reinforces the value that retailers place on the search engine when it comes to product research.

Read the full article


25 Search Marketing experts

24 Search Marketing Experts who give great advice on Twitter

The world of Search Marketing moves fast. There’s always a new update, new strategy or new tip to getting you those extra clicks. And with so many people crowding the space it can be tough to know who to listen to.

We’ve scoured the internet to track down the top Search Marketing experts you should follow for the best tips, how-tos, thought pieces and occasional hilarious tweets!

Without further ado (and in no particular order) here are the top 24 Search Marketing Experts you should be following on Twitter.

Continue reading


Stop treating your Google Shopping campaigns like traditional AdWords

Stop treating your Google Shopping Campaigns like AdWords

Despite them appearing in the same results page, Google Shopping, and traditional text ads are actually very different. And if you’re treating them with the same strategy, you’re likely wasting a lot of your ad spend without seeing any returns.

In this post, we’ll explain how these differences work, what adjustments you need to make, and how to tailor your campaigns to take advantage of the breadth of Google Shopping’s advertising tools.

Continue reading