crealytics' PPC Blog


The place to be for paid search and Google Shopping

eCommerce Café: Paul Shapiro

Paul is considered one of today’s most notable experts in the SEO world, and as Director of Strategy and Innovation at Catalyst, he regularly shares his key findings at events, webinars, and his blog. We were lucky to catch him at SMX Advanced and hear how he is leveraging data to surge ahead in his digital strategy.

 

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For more, follow Paul at @fighto, or check out his personal blog at searchwilderness.com

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Five Questions to Help You Navigate the Social Trifecta

If you’re in digital marketing, you know about it. If you’re a marketing diva, you probably named it. The Social Trifecta.

Cue the lights! And the trumpet players.

The social trifecta is the convergence of three entities within Social Media: Owned, Paid, and Earned. To be clear, this triad is not new; Kirk Cheyfitz prophesied the impact of all three back in 2010…and well, per usual many things have changed since then. According to Gartner, “Eighty percent of social marketers surveyed say they have or will have social advertising programs, and nearly two-thirds will have employee and/or customer advocacy programs in place within 12 months [October 2017],” pointing to a prompt adoption rate and crossover from Owned to Paid and Earned.

Even so, social media advertising itself has grown by 185% over the last year, a never-ending proliferation in media and a clear indication all entities must be intertwined to successfully master your brand’s social media strategy. We now find ourselves with an infinite combination to circulate across each channel. Yes, omnichannel has further widened its lanes and added a roundabout or five.

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eCommerce Café: Andy Taylor

At SMX Advanced, we spoke with Merkle’s Assistant Director of Research Andy Taylor, who also spoke on the Mad Scientist panel with our founder Andreas. Catch the full interview behind the scenes, where Andy weighs in on the future of Google’s roadmap, KPIs to prioritize, and the reality behind agencies in the SEM industry.

 

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For more, follow Andy on Twitter at @PronouncedAhndy.

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eCommerce Café: Frederick Vallaeys

Last month  we attended the SMX Advanced conference in Seattle…meaning we also had the pleasure of digging into the state of Product Ads and eCommerce with Adwords evangelist and Optmyzr CEO, Frederick Vallaeys. Check out the full interview below.

Direct Youtube link.

To stay tuned with Frederick, follow him on Twitter, @SiliconVallaeys.

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Looking Forward: SMX Advanced

Seattle, we are coming for you!

Our team couldn’t be more excited to speak and exhibit at the 2017 SMX Advanced conference, which will be held June 12-14 at the Bell Harbor International Conference Center. This is a conference that cannot be missed, as the industry’s most prominent experts will be covering high-level tactics in search engine marketing. Yes, it gets technical. Yes, it’s invaluable.

Don’t miss out! Be sure catch the team at Booth #51, and join us for some “SEMistry” at the Mad Scientists of Paid Search session with founder Andreas Reiffen, who had the opportunity to present Advanced Google Shopping last year.

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LIVE eCommerce Cafe and Google Q&A in London

Ever wished you could sit down with the brightest minds in SEM and ask them all your burning questions?

Yeah, us too. That’s why created our Crealytics eCommerce Cafe series where we get to pick the brains of some of the world’s most influential leaders in PPC.

And now, we’re inviting you to get in on the action! Our next eCommerce Cafe will be a LIVE Q&A session with Paul Brett, Senior Google Shopping Specialist at Google.  Because sometimes a little insider knowledge is just what’s needed to make a huge difference between winning and losing at Google Shopping Ads.

Check out the preview!

It’s going to be an awesome night filled with drinks, coffee, dancing and the chance to ask one of the men behind the Google curtain what’s really going on back there.

When: May 23rd at 5pm

Where: Notes at The Gherkin

Hosts: Paul Brett (Google) and Andreas Reiffen (Crealytics)

Format: While you’re tasting the finest in coffee beanery, Andi and Paul will answer your most detailed power-user questions, share better-than-best practices, and provide guru-level wisdom about what the future holds for Google Shopping and Feed-based Advertising. Music from Berlin-based DJ Marvin Hey will also be provided.

We’d love for you to join us as we dissect Coffee Culture and Google Shopping in equal measure. Learn about the future of Google’s Feed-based Advertising Products even as you learn the nuances of Cortados, Cherries, Crema and Caffeine.

There are ONLY 5 SPOTS LEFT! To claim yours, email your details to Andreea.khan@crealytics.com.

Can’t wait to see you there!


Looking Forward: SMX London 2017

It’s funny to think merely a month ago, we were in San Jose for SMX West and that in just a few short weeks, we will be in the world’s #1 financial center for SMX London. Despite this, we can hardly contain our excitement, as we quickly learned these two days are a compulsory double shot espresso of all the must-knows and how-tos in AdTech. At the conference, we felt a resonating buzz—the enthusiasm to join heads with others from vastly different backgrounds, yet equally passionate (and eager to share!) about search. It would be an understatement to say we had a hell of a time sharing insights with some of the most knowledgeable experts in SEM, on the hottest topics of this year.

….which we’d like to share with you! To get an overview of the highlights, check out our SMX West recap, where our CEO Andreas Reiffen sat down with Kirk Williams, Elizabeth Marsten, Brad Geddes, David Szetela, Todd Bowman, Purna Virji, and Matt Van Wagner to dive into their world of PPC.

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Crealytics eCommerce Café: Kirk Williams

At the SMX West 2017 Conference in San Jose, we had the opportunity to interview Kirk Williams, Owner of ZATO Marketing, about the current and upcoming trends in all things SEM. Full interview, below.

Youtube link 

If you’re interested to hear more from Kirk and what he’s up to at ZATO, check out @PPCKirk

Stay tuned for more Crealytics eCommerce Café, as we will be at SMX London, May 23-24.

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