crealytics' PPC Blog


The place to be for paid search and Google Shopping






How to Make Your PPC Campaigns More Efficient Using Targeted Segmentation

Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. Many companies miss out on revenues from their Google AdWords campaigns because they only segment their target groups superficially – sometimes, Google’s default settings are simply too convenient.

However, the current trend is moving towards increasingly specific segmentation. In these presentation slides, we’ll introduce you to some of the trends and demonstrate the different options they offer. 

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Advanced Optimization Of Google Shopping Campaigns @senginland

Vor einigen Wochen hat unser Gründer und CEO Andreas Reiffen (@AndreasReiffen) auf der SMX London einige spannende, nützliche, aber auch überraschende Datenanalysen und Tests zu Google Shopping vorgestellt. Gestern nun erschien dazu in dem allseits bekannten Online-Magazin Search Engine Land ein Artikel von ihm mit dem Titel “Advanced Optimization Of Google Shopping Campaigns“.

Um Euch auf den Geschmack zu bringen hier ein kurzer Auszug aus dem Artikel (in Englisch), der zwei der wesentlichen Ergebnisse vorstellt: 

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Advanced Optimization Of Google Shopping Campaigns @senginland

A few weeks ago, our founder and CEO Andreas Reiffen (@AndreasReiffen) presented some very exciting, surprising and useful Google Shopping insights at SMX London. Yesterday, he had the honour of sharing the key findings from our research and testing in an article at the renowned Search Engine Land titled “Advanced Optimization Of Google Shopping Campaigns“.

To show you how exciting this is, here’s a short excerpt from the text including some of the key findings: 

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