It’s Monday and time for our weekly recap. Last week we heard about the new automated extensions for Shopping campaigns, an extra text ad on mobile devices and Facebook surpassing Google in referral traffic.
It’s Monday and time for our weekly recap. Last week everybody was speaking about the founding of Alphabet and its consequences for Google. In addition, we heard about Amazon dropping product ads and AdWords introducing automated bidding solutions for Google Shopping.
Google launched the AdWords policy on remarketing lists for search ads (RLSA), recently announced in the Google Agency Product update. The policy states that
“any data about your customers or visitors that is used in remarketing lists for search ads can’t come from, or be shared with, third-parties.”
Let’s have a look at this in more detail!
Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.”
It’s Monday and time for our weekly recap. Last week we heard about the new AdWords Report Editor, the introduction of Twitter Ads Editor and Instagram opening its ads API to advertisers.
Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. Many companies miss out on revenues from their Google AdWords campaigns because they only segment their target groups superficially – sometimes, Google’s default settings are simply too convenient.
However, the current trend is moving towards increasingly specific segmentation. In these presentation slides, we’ll introduce you to some of the trends and demonstrate the different options they offer.
It’s Monday and time for our weekly recap. Last week it was all about Google. The Internet giant released several updates and enhancements for its advertising products, such as Ads on Google Play, Merchant Centre Feeds, Dynamic Search Ads, and Quality Score reporting.
It’s Monday and time for our weekly recap. Last week, we heard about the new Manufacturer Center introduced by Google, as well as about Apple filing a patent application for delivering ads based on a user’s account balance.
Vor einigen Wochen hat unser Gründer und CEO Andreas Reiffen (@AndreasReiffen) auf der SMX London einige spannende, nützliche, aber auch überraschende Datenanalysen und Tests zu Google Shopping vorgestellt. Gestern nun erschien dazu in dem allseits bekannten Online-Magazin Search Engine Land ein Artikel von ihm mit dem Titel “Advanced Optimization Of Google Shopping Campaigns“.
Um Euch auf den Geschmack zu bringen hier ein kurzer Auszug aus dem Artikel (in Englisch), der zwei der wesentlichen Ergebnisse vorstellt:
A few weeks ago, our founder and CEO Andreas Reiffen (@AndreasReiffen) presented some very exciting, surprising and useful Google Shopping insights at SMX London. Yesterday, he had the honour of sharing the key findings from our research and testing in an article at the renowned Search Engine Land titled “Advanced Optimization Of Google Shopping Campaigns“.
To show you how exciting this is, here’s a short excerpt from the text including some of the key findings: