crealytics' PPC Blog

The place to be for paid search and Google Shopping

Google Customer Match

Google Customer Match: What is it? How does it work? 4 Strategies for Success

What is GCM?

Google’s Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers which then form the basis of a Remarketing Audience List. GCM can be used in a more controlled way than traditional Remarketing Lists for Search Ads (RLSA), as RLSA is limited to an understanding of actions on a website, whilst GCM audiences are based on actual customers, of which more information is known.

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Cropped photo of man using credit card to make payments online     +++++ Note for the inspector : Credit card is fake +++++

How to Get Customers Through The Shop Door With Google Shopping


Lower prices translate to more in-store foot traffic, but how can you make that behavior work for you on Google Shopping? By drawing on the in-depth research that we presented at SMX Seattle we can unlock the connection between price points and Shopping success.

Over the past few weeks we have been talking about the findings of our Advanced Google Shopping study, which uncovered some fantastic insights into consumer buying behaviour and how product pricing strategy plays an important part in campaign performance.  Here’s a brief recap.

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5 Predictions on how GTINs Will Drive the Retail PPC Evolution

On May 16th Google started to require online retailers to embed Global Trade Item Numbers (GTINs) into their Merchant Feed. Most teams are still getting used to the operational changes this has brought.  Let’s take a look beyond that. I’ll dare to make five predictions on how GTINs will drive PPC evolution:

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Google Shopping search engine land crealytics

Search Engine Land – Can you manage your inventory with Google Shopping?

Following up from my recent talk at SMX Munich, we have just published a new piece on Search Engine Land which discusses the possibility of managing product inventory through Google Shopping. In it we explore:

  • Why Shopping is a key platform for inventory management
  • If consumers buy what they search for
  • What values to assign to the sale of an overstocked product
  • Calculating accurate bids

Read the article here. Please feel free to comment and talk to us via Twitter @crealytics.

UK Performance marketing Awards 2016 1

Camato has been shortlisted for a 2016 European Performance Marketing Award!

We are delighted to announce that Camato for Product Ads has been shortlisted for a European Performance Marketing Award, under the Best Performance Marketing Technology category.

The European Performance Marketing Awards has revealed its shortlist of nominees ahead of a debut ceremony in Amsterdam’s Grand Hotel Krasnapolsky on July 4, co-hosted with Performance Marketing Insights: Europe.

Crealytics has been shortlisted alongside the likes of zanox, JVWeb, NetBooster, Forward3D, DigitasLBi, and many more.

The first ever European performance marketing champions will be crowned on the evening of July 4, bringing an end to day one of Performance Marketing Insights: Europe in the heart of the Dutch capital.

Until then, follow us on Twitter for updates.

Wish us luck!


SEA camp 2016

Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.

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Nominations and commendations, Camato for Product Ads is making waves

On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.




In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.




crealytics acquires deltamethod and prepares for entry into the US market

We are very excited to announce the recent acquisition of deltamethod, our nearest competitor in the DE performance marketing space. The deltamethod team brings their unique SaaS technology which will be integrated into our existing product suite, camato. We are also delighted to welcome the expertise of new members, adding to the ever-growing crealytics team! In fact, we have joined forces in time for the crealytics expansion into the US market.

“A successful US market entry requires an excellent technology offer. deltamethod is an important element in the expansion of our product offering. “

crealytics’ founder Andreas Reiffen


To coincide with this news, Crealytics has been recently nominated as one of Germany’s most innovative tech startups to enter the U.S. market. German Accelerator helps turn German startups into global market leaders. After a hotly contested multi-stage application process, crealytics has been awarded the accolade funded by the German Chamber of Commerce and has their backing and support in our entry into the market. Read the full press release here.




dmexco 2015 Recap – Another Successful Year in Connecting the Global Digital Economy

With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.

Here are some of what turned out to be for us, the highlights of this year’s event:

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