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dmexco 2015 Recap – Another Successful Year in Connecting the Global Digital Economy

dmexco Logo(Source: dmexco.de)

With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.

Here are some of what turned out to be for us, the highlights of this year’s event:

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Wie wir +8 Mio. Anzeigen verlustfrei auf Upgraded URL umgestellt haben

Der 1. Juli war Google’s Stichtag für seine Upgraded URLs, mit welchen der Technologiekonzern Marketers zukünftig ein sehr viel leichteres Leben verspricht. Bis zu diesem Zeitpunkt galt es für Werbetreibende jedoch erst einmal, die Umstellung hunderttausender von URLs zu bewältigen – und zwar möglichst ohne dadurch an Performance einzubüßen. Während einige von ihnen durchaus ihre Schwierigkeiten mit der Umstellung hatten, verlief diese bei uns (mit nicht unerheblichem Aufwand) erfolgreich: 19 Millionen Keywords und 8,5 Millionen Anzeigen konnten ohne Leistungseinbußen migriert werden. Wie wir das geschafft haben möchte ich Euch heute kurz erläutern.

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How We Migrated 8.5M Ads to Upgraded URLs Without Losing Performance

July 1st was Google’s deadline for its Upgraded URLs, promising to make life easier for marketers in the long run. Up to this date, however, advertisers had to deal with migrating hundreds of thousands of URLs, while ensuring that performance was not suffering. Whereas some advertisers struggled due to the workload, bugs and other hurdles, we managed to migrate 19 million keywords and 8.5 million ads without loss. In the following, I will explain how we managed to do this. 

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crealytics Re-awarded With BVDW PPC Quality Certificate in 2015

SEA-Qualitätszertifikat des BVDWFor the fifth time in succession, we have received the PPC Quality Certificate of the Bundesverband Digitale Wirtschaft (BVDW) e.V. By conferring the seal, the focus group Search in the BVDW is attesting to our professional and serious approach at a high technological level.

 

 

 

„The PPC Quality Certificate is not just an important reference point for companies on the lookout for a professional provider. For us, it is a validation of our work. It shows that we offer high-quality services in conjunction with advanced technology in our premium-plus segment, thereby satisfying our customers”, exults Andreas Reiffen, founder and Managing Director of crealytics GmbH.

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crealytics erhält auch 2015 das SEA-Qualitätszertifikat des BVDW

SEA-Qualitätszertifikat des BVDWBereits zum fünften Mal in Folge erhalten wir vom Bundesverband Digitale Wirtschaft (BVDW) e.V. das SEA-Qualitätszertifikat. Die Fokusgruppe Search im BVDW attestiert uns damit zu unserer Freude einmal mehr eine professionelle und seriöse Arbeitsweise auf hohem technologischen Niveau.

 

 

„Das SEA-Qualitätszertifikat ist nicht nur ein wichtiger Anhaltspunkt für Unternehmen, die auf der Suche nach einem professionellen Anbieter sind. Für uns ist es auch eine Bestätigung unserer Arbeit. Es zeigt, dass wir in unserem Premium-Plus-Bereich qualitativ hochwertige Leistungen zusammen mit einer fortschrittlichen Technologie anbieten und unsere Kunden damit zufriedenstellen“, freut sich Andreas Reiffen, Gründer und Geschäftsführer der crealytics GmbH.

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Crealytics Amongst Technology Fast 500 in EMEA

EMEA 2014It’s only been a month since we ranked third at Deloitte Technology Fast 50 Awards and we’re still euphoric about it.

As a winner of the Technology Fast 50 Award in Germany, we were in the lucky position to automatically take part in the competition for Technology Fast 500 EMEA (Europe, the Middle East and Africa).

Yesterday we received the information by Deloitte that crealytics ranked 45th in the top 500 of the fastest growing technology companies in Europe, the Middle East and Africa. We prevailed against 455 companies from over 20 countries including Belgium, the Netherlands, Finland, Italy, UK, France, Germany and Turkey.

With a registered revenue growth of 43,202 percent, France’s WEEZEVENT secured first place in the 2014 Deloitte Technology Fast 500 EMEA program. It’s the third consecutive time that a French company has been the overall winner. Also included among the top 10 are five companies from Israel as well as Goodgame Studios and CeGaT GmbH, who ranked first and second in Germany’s Technology Fast 50 Awards.


Crealytics Amongst Technology Fast 500 in EMEA

EMEA 2014It’s only been a month since we ranked third at Deloitte Technology Fast 50 Awards and we’re still euphoric about it.

As a winner of the Technology Fast 50 Award in Germany, we were in the lucky position to automatically take part in the competition for Technology Fast 500 EMEA (Europe, the Middle East and Africa).

Yesterday we received the information by Deloitte that crealytics ranked 45th in the top 500 of the fastest growing technology companies in Europe, the Middle East and Africa. We prevailed against 455 companies from over 20 countries including Belgium, the Netherlands, Finland, Italy, UK, France, Germany and Turkey.

With a registered revenue growth of 43,202 percent, France’s WEEZEVENT secured first place in the 2014 Deloitte Technology Fast 500 EMEA program. It’s the third consecutive time that a French company has been the overall winner. Also included among the top 10 are five companies from Israel as well as Goodgame Studios and CeGaT GmbH, who ranked first and second in Germany’s Technology Fast 50 Awards.