crealytics' PPC Blog


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SEA camp 2016

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Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.

Who attends?

Over 200 people consisting of SEA and PPC specialists, newcomers to the industry, agencies, advertising freelancers.

2016 Topics

  • Pricing strategies in SEA
  • Practical campaign management
  • Google AdWords removal of right hand-side ads – the impact on SMEs
  • Connecting your AdWords campaigns to your CRM to generate leads
  • Bidding strategies
  • The opportunity in Facebook ads
  • Remarketing and Analytics
  • The right display advertising channels for you
  • SEA project management
  • How the law impacts SEA
  • Google Shopping
  • Data feeds
  • Death of the campaign manager?
  • The future of SEA

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Here’s how we got on.

  • Most interesting learning: How to leverage a range of different advertising platforms to work simultaneously in order to deliver an integrated digital strategy. Also, the growing opportunity in Facebook display advertising as a targeted approach to reaching your audience.
  • Most useful advice: The value of having the right structure in place for Google Shopping campaigns in terms of overall performance. With the right structure in place ‘Black Box Bidding’ can be avoided. And of course, to always stay abreast of latest updates and improvements and try out new technologies.
  • Key takeaway: How our socially connected world has opened up increasing opportunities for advertisers – with mobile playing a big part in this.

 

Who should you send to this event in the future?

This is a fantastic learning event for account managers and specialists in PPC, SEM and digital advertising industries.

What should you expect to get out of it?

Enable your team to strengthen their knowledge in a range of specialist themes and to engage with others working in similar companies, so as to share knowledge and debate current topics. It’s also a fantastic way to gain exposure to potential new clients (agencies and brands are in attendance) and be inspired by expert speakers.


Nominations and commendations, Camato for Product Ads is making waves

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On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.

 

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In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.

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crealytics acquires deltamethod and prepares for entry into the US market

 

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We are very excited to announce the recent acquisition of deltamethod, our nearest competitor in the DE performance marketing space. The deltamethod team brings their unique SaaS technology which will be integrated into our existing product suite, camato. We are also delighted to welcome the expertise of new members, adding to the ever-growing crealytics team! In fact, we have joined forces in time for the crealytics expansion into the US market.

“A successful US market entry requires an excellent technology offer. deltamethod is an important element in the expansion of our product offering. “

crealytics’ founder Andreas Reiffen

 

To coincide with this news, Crealytics has been recently nominated as one of Germany’s most innovative tech startups to enter the U.S. market. German Accelerator helps turn German startups into global market leaders. After a hotly contested multi-stage application process, crealytics has been awarded the accolade funded by the German Chamber of Commerce and has their backing and support in our entry into the market. Read the full press release here.

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dmexco 2015 Recap – Another Successful Year in Connecting the Global Digital Economy

dmexco Logo(Source: dmexco.de)

With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.

Here are some of what turned out to be for us, the highlights of this year’s event:

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Wie wir +8 Mio. Anzeigen verlustfrei auf Upgraded URL umgestellt haben

Der 1. Juli war Google’s Stichtag für seine Upgraded URLs, mit welchen der Technologiekonzern Marketers zukünftig ein sehr viel leichteres Leben verspricht. Bis zu diesem Zeitpunkt galt es für Werbetreibende jedoch erst einmal, die Umstellung hunderttausender von URLs zu bewältigen – und zwar möglichst ohne dadurch an Performance einzubüßen. Während einige von ihnen durchaus ihre Schwierigkeiten mit der Umstellung hatten, verlief diese bei uns (mit nicht unerheblichem Aufwand) erfolgreich: 19 Millionen Keywords und 8,5 Millionen Anzeigen konnten ohne Leistungseinbußen migriert werden. Wie wir das geschafft haben möchte ich Euch heute kurz erläutern.

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How We Migrated 8.5M Ads to Upgraded URLs Without Losing Performance

July 1st was Google’s deadline for its Upgraded URLs, promising to make life easier for marketers in the long run. Up to this date, however, advertisers had to deal with migrating hundreds of thousands of URLs, while ensuring that performance was not suffering. Whereas some advertisers struggled due to the workload, bugs and other hurdles, we managed to migrate 19 million keywords and 8.5 million ads without loss. In the following, I will explain how we managed to do this. 

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crealytics Re-awarded With BVDW PPC Quality Certificate in 2015

SEA-Qualitätszertifikat des BVDWFor the fifth time in succession, we have received the PPC Quality Certificate of the Bundesverband Digitale Wirtschaft (BVDW) e.V. By conferring the seal, the focus group Search in the BVDW is attesting to our professional and serious approach at a high technological level.

 

 

 

„The PPC Quality Certificate is not just an important reference point for companies on the lookout for a professional provider. For us, it is a validation of our work. It shows that we offer high-quality services in conjunction with advanced technology in our premium-plus segment, thereby satisfying our customers”, exults Andreas Reiffen, founder and Managing Director of crealytics GmbH.

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