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Most Satisfied Employees: Study by Kununu Ranks Crealytics in Third Place

kununu Top Company Just a couple of weeks after we ranked third at the Deloitte Technology Fast 50 Awards, we have another reason to celebrate. Employer ranking platform “kununu” evaluated more than 12,000 ratings of 4,011 companies in marketing / advertisement / PR. The result of the study done for PR-Journal:
crealytics – with a rating of 4.13 (5 is the highest) – ranks third, only beaten by Gevekom GmbH (4.37) and Webguerillas GmbH (4.14).

In 2013, crealytics already reached second place in a similar study done by kununu for media paper Werben&Verkaufen. Back then, only Consense Communications GmbH had more satisfied employees.

crealytics, named „Top Company“ and „Open Company“, performs well or excellent in all categories, especially in terms of colleagueship, working atmosphere and image. For the study, kununu fell back on 46 ratings from former and current employees. In total, more than 100 employees are working for PPC specialist crealytics in London, Berlin and Passau.

We’re really happy about the good rating and try to keep up the good spirit!


Most Satisfied Employees: Study by Kununu Ranks Crealytics in Third Place

kununu Top Company

Just a couple of weeks after we ranked third at the Deloitte Technology Fast 50 Awards, we have another reason to celebrate. Employer ranking platform “kununu” evaluated more than 12,000 ratings of 4,011 companies in marketing / advertisement / PR. The result of the study done for PR-Journal:
crealytics – with a rating of 4.13 (5 is the highest) – ranks third, only beaten by Gevekom GmbH (4.37) and Webguerillas GmbH (4.14).

In 2013, crealytics already reached second place in a similar study done by kununu for media paper Werben&Verkaufen. Back then, only Consense Communications GmbH had more satisfied employees.

crealytics, named „Top Company“ and „Open Company“, performs well or excellent in all categories, especially in terms of colleagueship, working atmosphere and image. For the study, kununu fell back on 46 ratings from former and current employees. In total, more than 100 employees are working for PPC specialist crealytics in London, Berlin and Passau.

We’re really happy about the good rating and try to keep up the good spirit!




Cédric Deniau to be new CTO at crealytics

We welcome Cédric Deniau as our new Chief Technology Officer. He is responsible for the further development of the semantic pay-per-click advertising technology camato, which has been officially available since September 2012. Furthermore, he will carry on the expansion and professionalisation of the 24-person IT department in both Berlin and Passau.

Cédric Deniau

Born in France, Cédric Deniau has more than 15 years experience in the areas of software development and Internet technology, as well as in leading cross-functional teams. The majority of his career has been spent in the U.S.A., where he was, among other things, Director of Engineering for MyPlay.com and WagerWorks.Inc, and CTO and Executive VP Product for eMusic.com. In 2010, Deniau moved to Berlin and joined freenet digital GmbH (formerly Jesta Digital GmbH), where he has worked as Senior Vice-President of Product Operations.

“Cédric combines exceptional abilities in the areas of technology, product development and management. He has proven again and again in a multitude of positions that he can successfully lead young teams in a flexible environment, and move products forward decisively,” says Andreas Reiffen, our founder and managing director.


Cédric Deniau to be new CTO at crealytics

We welcome Cédric Deniau as our new Chief Technology Officer. He is responsible for the further development of the semantic pay-per-click advertising technology camato, which has been officially available since September 2012. Furthermore, he will carry on the expansion and professionalisation of the 24-person IT department in both Berlin and Passau.

Cédric Deniau

Born in France, Cédric Deniau has more than 15 years experience in the areas of software development and Internet technology, as well as in leading cross-functional teams. The majority of his career has been spent in the U.S.A., where he was, among other things, Director of Engineering for MyPlay.com and WagerWorks.Inc, and CTO and Executive VP Product for eMusic.com. In 2010, Deniau moved to Berlin and joined freenet digital GmbH (formerly Jesta Digital GmbH), where he has worked as Senior Vice-President of Product Operations.

“Cédric combines exceptional abilities in the areas of technology, product development and management. He has proven again and again in a multitude of positions that he can successfully lead young teams in a flexible environment, and move products forward decisively,” says Andreas Reiffen, our founder and managing director.


Case Study: How WirWinzer.de reduced its cost-to-revenue ratio by 19%

Case Study WirWinzer

Every now and then, we think it’s ok to do some self-promoting and to share insights with you from our work with some of the most successful online retailers. Today, we want to illustrate how WirWinzer, one of the most popular German online wine distributors, strengthens its market position and achieves further growth through paid search using our technology ‘camato‘ and our expertise.

Continue reading


Case Study: How WirWinzer.de reduced its cost-to-revenue ratio by 19%

Case Study WirWinzer

Every now and then, we think it’s ok to do some self-promoting and to share insights with you from our work with some of the most successful online retailers. Today, we want to illustrate how WirWinzer, one of the most popular German online wine distributors, strengthens its market position and achieves further growth through paid search using our technology ‘camato‘ and our expertise.

Continue reading


Interview with crealytics’ CEO Andreas Reiffen

In an interview with Germany’s Online Marketing News our CEO Andreas Reiffen talks about innovations in Google AdWords, how paid search will develop and how the industry is changing.

I have been observing two trends for some time now. On the one hand, paid search is more and more distancing itself from keywords, while at the same time drawing nearer to automation. Google’s Dynamic Search Ads or Shopping as well as semantic technologies are examples of that. […] On the other hand, display and search are more and more merging with one another. Google will not only factor in the keyword but also the target group. With RLSA (Remarketing Lists for Search Ads) audience targeting is already possible today. With this new dimension, ad budgets can be used even more efficiently. (Andreas Reiffen)

You can read the full interview at onlinemarketing.de (German only).


crealytics company outing: one company, 1000 competencies

One company, 1000 competences

One company, 1000 competencies. In keeping with this motto, nearly 70 crealytees from all different departments joined this year’s company outing to Frielendorf, Hesse. Since we opened our office in Berlin in 2012, it has been the special wish of the management to bring together both our offices, Passau and Berlin, at least once a year, so we can meet on a personal level, exchange experiences and bond with each other.

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