crealytics' PPC Blog

The place to be for paid search and Google Shopping

Nominations and commendations, Camato for Product Ads is making waves


On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.




In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.




The Google Shopping Days Event: Can Google Become Not Just a Search Engine, but a Personal Assistant?

On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.

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OMKB 2016 – Key Insights

  • Most interesting learning: Snapchat was hyped as a promising portal to expand companies’ reach towards younger audiences and to introduce products and special advertising!
  • Most useful advice: DSA (Dynamic Search Ads) campaigns are a nice and easy tool for internationalisations and to cover the long tail section of your accounts!
  • Key takeaway: Extremely wide range of online products, rapid availability and shorter delivery times raise consumer expectations towards getting any product at any time!

Read on for a full summary of the event!

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SMX Munich 2016: Key Insights


This year SMX Munich took place from 17th to 18th March at the ICM in Munich. The two day conference was all about SEM and offered a wide range of 60 Sessions, 6 workshops and 8 theme tracks with more than 80 speakers about SEO, SEA, Analytics, Mobile, Social Media and many other topics. crealytics not only attended the conference but our CEO and founder, Andreas Reiffen, held a very insightful presentation about one of the hottest topics for today`s top online retailers: Google Shopping.

Read on for some key insights of this year’s conference.

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d3con – How Online Retailers Monetise Traffic Beyond Sales


This year’s highlight for online retailers at the d3con, a conference dedicated to Display Marketing in Hamburg, was without any doubt the panel discussion „Distributors becoming publishers and marketers“.

Marketers from Amazon, Zalando, eBay and others discussed a question that is as simple as compelling: how can online retailers monetise their website traffic beyond sales?

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2. Digital Marketing Conference Passau


Last Friday, March 11th, we had the pleasure of visiting the second Digital Marketing Conference in Passau. It was organised by Prof. Dr. Jan H. Schumann and his chair members at the University of Passau. The conference covered various topics from field research in the digital marketing sector, such as personalised online marketing, online bidding and mobile marketing. However, not only was field research present, but also insights about for instance Omni-channel management by Google and the legal aspect and boundaries of online marketing.

It was an interesting conference to gain insights into online marketing from an academic perspective and what is actually being researched. We’d like to share some key take-a-ways from this conference with you.

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etailment Google Analytics Conference Vienna


Data is Power, Data Enables Progress

The Google Analytics Conference is the largest event in the DACH region exclusively dedicated to the topic of Google Analytics.

This year’s conference provided great insights for those with all levels of expertise with detailed workshops on how to use the basics, to advanced discussions on data governance and ownership.

A total of 25 speakers held 30 presentations in 15 sessions and 8 workshops on Google Analytics under the slogan “Three days accumulated knowledge and trends in e-commerce and analytics.”

Read on for an overview of the highlights of this year’s conference.


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SMX West 2016 in San Jose: Key Insights


This year, the SMX West conference took place between March 1st-3rd in San Jose, CA. The conference was all about search and included a SEM track as well as a SEO track. The wide range of topics covered included dynamic search ads, advanced audience targeting, Excel hacks for online marketers, and many more.

There were some great takeaways for all of the PPC nerds in the audience. The following review will give you a short overview of some of them.

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Key Insights from DMWF: Digital Marketing World Forum in Singapore


29 February – 1 March, Singapore, Southeast Asia

DMWF Singapore is a digital and social marketing conference that forms part of a series of similar conferences worldwide. The main focus in Singapore this year was on how to deal with the huge amount of customer transactional and social data and how to take advantage of it by addressing each customer based on their needs and wishes. Speakers came from both local Asian companies and global players including Ferrero, Canon, and Decathlon. Read on to gain insight into how digital marketing, social media, and paid search are tackled within Southeast Asia.

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