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smx london

Event Recap: SMX London

This week we attended SMX London, a huge search marketing conference, with a programme by Search Engine Land. Over two days, experts in SEA, SEO, social and mobile presented their insights and best practices, as well as a series of workshops for strategic sessions.

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SEA camp 2016

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Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.

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Nominations and commendations, Camato for Product Ads is making waves

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On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.

 

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In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.

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The Google Shopping Days Event: Can Google Become Not Just a Search Engine, but a Personal Assistant?

On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.

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OMKB 2016 – Key Insights

  • Most interesting learning: Snapchat was hyped as a promising portal to expand companies’ reach towards younger audiences and to introduce products and special advertising!
  • Most useful advice: DSA (Dynamic Search Ads) campaigns are a nice and easy tool for internationalisations and to cover the long tail section of your accounts!
  • Key takeaway: Extremely wide range of online products, rapid availability and shorter delivery times raise consumer expectations towards getting any product at any time!

Read on for a full summary of the event!

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SMX Munich 2016: Key Insights

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This year SMX Munich took place from 17th to 18th March at the ICM in Munich. The two day conference was all about SEM and offered a wide range of 60 Sessions, 6 workshops and 8 theme tracks with more than 80 speakers about SEO, SEA, Analytics, Mobile, Social Media and many other topics. crealytics not only attended the conference but our CEO and founder, Andreas Reiffen, held a very insightful presentation about one of the hottest topics for today`s top online retailers: Google Shopping.

Read on for some key insights of this year’s conference.

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d3con – How Online Retailers Monetise Traffic Beyond Sales

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This year’s highlight for online retailers at the d3con, a conference dedicated to Display Marketing in Hamburg, was without any doubt the panel discussion „Distributors becoming publishers and marketers“.

Marketers from Amazon, Zalando, eBay and others discussed a question that is as simple as compelling: how can online retailers monetise their website traffic beyond sales?

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2. Digital Marketing Conference Passau

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Last Friday, March 11th, we had the pleasure of visiting the second Digital Marketing Conference in Passau. It was organised by Prof. Dr. Jan H. Schumann and his chair members at the University of Passau. The conference covered various topics from field research in the digital marketing sector, such as personalised online marketing, online bidding and mobile marketing. However, not only was field research present, but also insights about for instance Omni-channel management by Google and the legal aspect and boundaries of online marketing.

It was an interesting conference to gain insights into online marketing from an academic perspective and what is actually being researched. We’d like to share some key take-a-ways from this conference with you.

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