crealytics' PPC Blog


The place to be for paid search and Google Shopping

How to check your RLSA configuration

It is crucial for every PPC manager to properly set up audience lists and their bids. Unfortunately, since there are various targeting criteria with infinite possibilities, it’s easy to make mistakes during the audience creation process.

Our tests suggest that used correctly, bid modifiers on audiences can increase revenue by 16% while keeping ROAS stable. So it’s definitely worth taking the time to get your audience lists setup right.

In this blog post, we’ll share some tips and common mistakes to avoid when creating audience lists.

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How_to_set_your_PPC_budget_for_the_year_crytal_ball

The ultimate juggling act: how to set your PPC budgets for the year

In winter, I plot and plan. In spring, I move” – Henry Rollins

In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, spring clean our PPC campaigns and align on new priorities for the upcoming year.

One major key to success is properly setting your annual PPC budgets and bringing them in line with your performance targets. At first glance, this might seem like a very complex task – especially if you need to crunch these numbers for various devices and paid search segments. But it’s not rocket science, and you don’t need a crystal ball to predict the months ahead.

Here are 5 steps you should follow to successfully set up your PPC budgets for the year.

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How to Launch PPC Campaigns in a Foreign Language

Increasing the accuracy of your targeting is always a good way to improve your PPC campaign performance.

This adage holds true whether your optimization goal is sales, downloads, subscriptions, or anything else for that matter. And one excellent way to make your campaigns more targeted is to launch them in another language.

True, the most used language on AdWords is English, but, targeting a second language may greatly improve your account’s.

According to the Harvard Business Review, 72% of online buyers are more likely to buy products when these products were advertised in their own language. Moreover, 56% said that obtaining the information in their own language is more important than the price. And, 42% said they never buy products in another language other than their own.

Which means if you sell your products outside traditional English speaking countries, launching your ads in another language could give you a big leg-up on your competition.

But, before you jump head-first into Google Translate, here are a few things you need first:

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10 Google Shopping best practices

10 Google Shopping best practices to start doing in 2017

A New Year means a new chance… to get the best performance out of your Google Shopping ads.

2016 was the year Google Shopping overtook traditional Text Ads in terms of ad spend. In 2017 you can expect Google to invest heavily in Google Shopping. That means bigger, more prominent Shopping Ads and the sunsetting of Standard Text Ads.

So, if you haven’t optimized your Shopping Campaigns yet, now is the time to start! Make 2017 the year you increase efficiency and start reaping the benefits of Google Shopping.

To help you, we collected the top 10 areas that have the biggest potential to boost your Google Shopping performance.

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Speak your customer's language with Feed Title Optimization

Speak your customer’s language with killer Product Titles

What’s in a name?

Well, unfortunately, when it comes to paid advertising a rose by any other name does not smell as sweet. Sorry, Shakespeare.

In the world of Google Shopping, the name you give your products in your product feed is quite possibly the most important thing you can do to ensure a good ROI. Not only do your Product Titles help Google decide whether or not your product is relevant to the search query, but they will also entice more shoppers to click on your product.

Providing all the required data in the right format according to Google’s product data specification is mandatory, of course. But, to really make the most of Google Shopping, you need to start speaking your customer’s language.

What do we mean by that? Well, we did some testing to see just how much Product Titles effected performance and what sort of language works best.

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Start your 2017 Paid Campaigns off right

6 Things you should do to give your Paid Campaigns a fresh start for 2017

New year. New you.

The start of a new year isn’t just a good time to give yourself a fresh start. It’s also the perfect time to reset your paid campaigns and do all the little optimizations that sometimes fall by the wayside during the year.

New year. New campaigns.

Just like with your personal New Year’s resolutions, the best way to whip your Google Shopping campaigns into shape is to look back at how they did in 2016 and adjust accordingly.

Here are the top 5 areas to review and what to do to unlock their potential for 2017.

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Guide to bid management in google shopping

Guide to Bid Management in Google Shopping

How much should you bid in Google Shopping?

This is one of the most important questions digital marketers face when managing any PPC campaign. Bid too low and your products won’t get chosen. Bid too high and you’ll waste money on irrelevant traffic that doesn’t convert.

Striking the right balance in bidding is essential to the success of your Google Shopping campaigns. Good Bid Management in Google Shopping is all about making Bid Adjustments – increasing and decreasing bids with a focus on optimizing performance.

In this post, we’ll show you how to adjust your bids to increase quality traffic and maximize ROAS.

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Finesse your customer buying cycle with this simple method

How long does it take a customer to convert once they land on your website?

The lag is known as conversion delay, and figuring out how to make it shorter is a sure-fire way to increase your conversion rates (CR).

Figuring out why a shopper might wait a while to make a purchase is all about understanding customer behavior. While looked at individually, some consumer decisions can seem, well, a bit random, when you combine all your customer data together you can find some really interesting trends.

In this blog post, we’ll show you how to analyze the Time Lag Report (in Google Analytics), which will show you the exact customer conversion delay. Then, we’ll give you some insights we’ve gained from working with our luxury retail clients on how you can reduce the conversion delay and increase your Average Basket Value.

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10 Tips to boost your Google Shopping this Christmas

5 Tips to boost your Google Shopping campaigns this Christmas

While other companies may be ramping down for the holidays, retailers are ramping up for what promises to be the biggest shopping time of the year. Christmas.

The holiday season is the most important season for digital marketers around the world. People not only shop on the big holiday days, but all the days leading up to a major holiday like Christmas see greater traffic. And with that traffic come higher budgets.

So, how do you make the most of this opportunity without blowing your budget?

Here are a few tips to help you get through the last weeks of the year with the best possible results!

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How to make Device Modifiers work for you

Earlier this year, Google rolled out a new feature to let advertisers set different bid strategies for different devices (desktop, mobile, tablet). These device modifiers are one of the most important performance levers, but all too often they’re neglected by the campaign manager.

There are a number of different strategies for dealing with this new found device freedom, and we’d like to share the one that’s worked for us and our clients. Although we primarily look at Google Shopping, you can also apply most of the ideas to Search campaigns too.

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