Google Shopping is enjoying more and more popularity, and it can also be useful for classic text ad campaigns: The valuable search queries that Shopping provides can be used to profitably develop text ad campaigns. Unfortunately, it still requires a considerable amount of manual effort to determine which Shopping search queries should be included in text ad campaigns.
For this reason, we’ve developed an MCC-level AdWords script which allows users to regularly search up to 25 accounts for valuable search queries from Shopping campaigns and check these against existing keywords in their text ad accounts. The necessary settings for each account can be adjusted using a simple Google Spreadsheet.
Today, I’d like to introduce this script and make it available to you.