What: New Platform Advertising
When: 26th May
In short: 360° degrees of insights and inspiration for an online marketing world that has turned into a pandemonium.
Yesterday, I attended the relatively new (2nd year) New Platform Advertising conference in Hamburg to explore the cutting-edge of the online marketing world, beyond PPC.
Aimed at explaining and showcasing the latest marketing platforms, the conference invited a broad range of guest speakers – advertisers, brands, CMOs, agencies and publishers – to shine a light in 30 minute talks on how new platforms help them to:
- Exploit first-mover advantages to massively scale at low cost using arbitrage effects (‘Growth Hacking’)
- Engage the Millennial generation through influencer marketing and direct communication techniques
Host Philipp Westermeyer explains how Influencer Marketing still misses scale
- Brand new platforms like musical.ly and product hunt
- Snapchat, messenger apps, podcasts and YouTube. We will take a deeper look at these in the next blog article.
Matthias Stock, Head of Social Media at Sixt, explains the mysteries of Snapchat
Content Quality 7 / 10
Some sales-heavy presentations, but mainly well-rounded inspirational insights by experts; covered with data points to help the audience in assessing the opportunity and costs involved.
Breadth of topics covered 9 / 10
A huge range of platforms were covered in one big track. Yet, there was still depth of information on each topic which kept the content insightful.
Atmosphere and joy 8 / 10
A funny and smart host created a “talk-show like” atmosphere in a great venue (music club on Reeperbahn). Good food and excellent coffee served.
Go if you are an Omni-Channel Digital Exec looking for new opportunities.
The conference is in German language only.