Facts and Festivities Day 9 – What Drives Repeat Customers?

In the world of retail, attention spans are short and expectations are high.

It’s no different in the fashion sector. To attract and retain customers, you must first decide on the KPIs that matter…and then identify the tools at your disposal.

Crealytics cast an eye on five years’ worth of transactional data. The discovery? Of several acquisition channels, email conversions drove the most repeat orders. Direct traffic came second, with natural search in third place.

How To Get More Repeat Orders

We’ve talked about customer retention previously (and still feel the same way). Keeping them coming back is integral to eCommerce success. A five percent increase in customer retention can boost profits between 25 and 95 percent!

Most customers will buy from a company more frequently after a positive initial experience. Take the time to get to know them—delivering personalized marketing material will help you to build trust and earn repeat business.

How quickly a customer returns depends on your industry. To use fashion as the example, however, nurturing long-term relationships via email campaigns can go a long way. Remember to provide relevant, interesting content at opportune times during the sales cycle.

Looking for expertise and insight into your next campaign? Avoid common pitfalls and build stronger customer relationships by reaching out today.

 

 

ABOUT THE AUTHOR


Luke Metcalfe

Luke is a Content Marketer at Crealytics