About three years ago Google introduced AdWords Express to help smaller businesses to advertise online on Google without all the effort big advertisers have.
As Google states, “nearly 74% of small business owners use mobile devices to help manage their business.” To make it even easier for them to create new and manage existing ads, Google developed a free app for Android and iOS users (unfortunately only in the U.S.). Using the app you can access all features of AdWords Express.
Advertisers can now also choose exactly where to promote their business. They can select their zip code, city, state or others around the country (currently in English-speaking countries). Whoever sees their ad on a mobile device can get driving directions, call them, or visit their website in one tap.
AdWords Express also uses the broad match behaviour. When an advertiser selects its business category, AdWords Express makes sure that customers searching for related topics see their ad. Also, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. Last but not least, Google has added more negative keywords to exclude unwanted searches.
Did you ever use AdWords Express? Share your experiences with us in the comment section!