Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience by aligning product titles with shopper intent and leveraging semantic signals to improve impression share.
We had the great pleasure of co-hosting just such a forward-looking discussion of new Google Shopping strategies with Colleen from Feednomics and Search Engine Land.
Couldn’t make it? That’s ok! We recorded the whole thing. Have a listen and learn how to capture new customers, improve your brand relevance, and maximize your approach to online retail.