Google today announced the expansion of its same-day Shopping Express delivery. Since last year and up until now, only customers in the San Francisco Bay area were able to shop online in their favorite local stores and get same-day delivery carried out by Google itself.
From today on, customers in West Los Angeles and Manhattan will also be able to order and get the bought items the same day. Google therefore started to work together with:
- Guitar Center
- Smart & Final
- Fairway Market
Right now this feature is restricted to certain areas and shops in this areas but has the potential to go broad. Google itself looks “to add even more national and local merchants to bring more of your favorite brands and products right to your doorstep.” The expansion to L.A. and Manhattan shows that Google is seeing potential in its shopping market place model. Who knows what the future might bring regarding Product Listing Ads and Google Shopping and their increasing popularity.