Google testing new mobile-friendly tag in AdWords

As TheSEMPost showed in a post on Tuesday, Google is currently testing mobile-friendly tags in AdWords.

mobile-friendly adwords

Regarding this, a Google spokesman meanwhile said they are only testing this and there are currently no plans to add this to AdWords ads. Nevertheless, PPC managers should have a close look at this and their mobile webpage. The new mobile-friendly tags have been much discussed in the past weeks and are being rolled out right now. Initially, they should only apply to the following:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites


Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."