The latest highlights in Bing Ads

Bing Ads

Summer’s over, autumn’s in its last great hurrah and we want to tie in with what we last did in July: recap the latest highlights in Bing Ads. What did you miss out since July?

  • New layout: The most important highlight comes first. In addition to all the new features (some of which I will cover in this post), Bing Ads got a cleaner, easier to navigate, and more modern user interface. They, for example, simplified the main navigation and improved the campaign pages.

Bing Ads Interface

  • Enhanced Sitelink Extensions: You can now add up to two lines of text under each Sitelink Extension. A great way to draw attention to the link and increase the size of your ad. Want to know how to do it? Click here.
  • Shared negative keyword lists: To apply entire lists of negative keywords to multiple and future campaigns, you can now use the new shared library feature. Learn more about it here.
  • Auction insights: Always wanted to know how your ads compete with other advertisers’ ads? The new auction insights report shows you statistics including impression share and average position.
  • Bulk edit: Not only does Bing now allow you to include up to 1,000,000 keywords, 500,000 ads and 250,000 ad groups in your account. With the improved bulk edit you can update all those keywords at once.

  • Unified device targeting: All devices like desktops, laptops and tablets are now combined into a single device target. To make sure that the performance differences between tablets and desktops can be managed, you can now also adjust your tablet bid from -20% to +300%. For more information, click here.
  • Accounts Summary page: If you manage multiple Bing Ads accounts, the Accounts Summary page can help you view performance and budget data across all your accounts. That way, you can quickly target areas needing your attention the most.


Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."