Looking Forward: SMX Advanced

- Luke Metcalfe

Seattle, we are coming for you!

Our team couldn’t be more excited to speak and exhibit at the 2017 SMX Advanced conference, which will be held June 12-14 at the Bell Harbor International Conference Center. This is a conference that cannot be missed, as the industry’s most prominent experts will be covering high-level tactics in search engine marketing. Yes, it gets technical. Yes, it’s invaluable.

Don’t miss out! Be sure catch the team at Booth #51, and join us for some “SEMistry” at the Mad Scientists of Paid Search session with founder Andreas Reiffen, who had the opportunity to present Advanced Google Shopping last year.

Test tubes ready, marketing scientists? Details below:

The Mad Scientists of Paid Search 

  • Tuesday, June 13
  • 11:00 AM – 12:15 PM

While most of us spend our days toiling away in the deepest details of paid search campaigns, the Mad Scientists of Paid Search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors.

In this perennially popular session, you’ll hear directly from distinguished marketing scientists as they present their latest discoveries, insights, and knowledge you can test out for yourself.


  • Andreas Reiffen, Founder & CEO, Crealytics
  • Andy Taylor, Associate Director of Research, Merkle
  • Moderator: Matt Van Wagner, President, Find Me Faster

Drop by booth 51

Stop by and catch us in action: we’ll be handing out free coffee as well as interviewing a number of SMX speakers on all things SEM! Check out our archive from previous SMX conferences!


Luke is a Content Marketer at Crealytics

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