Effective Performance Advertising 1/4: Overview

- Alexander Paluch

This post is part of the series Crealytics Espresso Shot

Other posts in this series:

  1. Effective Performance Advertising 2/4: Incremental Value
  2. Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI
  3. Effective Performance Advertising 1/4: Overview (Current)

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.

Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift – toward more business-oriented KPIs like revenue and ROAS. But this evolution has stagnated. We’ll explain how efficiency metrics like ROAS can easily hurt your business and how to make the next step in the evolution towards effective Performance KPIs.



Our next video will offer more detail on incremental value. You’ll also learn why switching from ROAS to Incremental ROAS (iROAS) is an important step in the evolution of Performance Advertising.

Don’t forget, you you can always get Crealytics’ latest insights sent straight to your inbox. You can also see our eCommerce Café series – here.


Continue reading this series:


Alexander has several years of experience as an IT consultant and Product Owner in the e-commerce industry. Today he works as a Senior Product Manager for crealytics.

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