crealytics' PPC Blog


The place to be for paid search and Google Shopping

Crealytics eCommerce Café: Elizabeth Marsten

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Elizabeth Marsten, Sr. Director of e-Commerce Growth Services at CommerceHub, about the current and upcoming trends in all things SEM. Check out the full interview below.

Direct Youtube link.

To stay tuned with Elizabeth, you can follow her on Twitter, @ebkendo.

We will be at SMX London, May 23-24…more chats to come!

Continue reading



eCommerce Café: Purna Virji

At the SMX West 2017 Conference in San Jose, we had the pleasure to chat with Purna Virji, Senior Training Manager at Microsoft Bing, about the current and upcoming trends in all things SEM. Check out the full interview below.

Direct Youtube link.

To stay tuned with Purna, follow her on Twitter, @PurnaVirji.

We will be at SMX London, May 23-24…more chats to come!

Continue reading




Crealytics eCommerce Café: Kirk Williams

At the SMX West 2017 Conference in San Jose, we had the opportunity to interview Kirk Williams, Owner of ZATO Marketing, about the current and upcoming trends in all things SEM. Full interview, below.

Youtube link 

If you’re interested to hear more from Kirk and what he’s up to at ZATO, check out @PPCKirk

Stay tuned for more Crealytics eCommerce Café, as we will be at SMX London, May 23-24.

Continue reading


Looking Forward: SMX London 2017

It’s funny to think merely a month ago, we were in San Jose for SMX West and that in just a few short weeks, we will be in the world’s #1 financial center for SMX London. Despite this, we can hardly contain our excitement, as we quickly learned these two days are a compulsory double shot espresso of all the must-knows and how-tos in AdTech. At the conference, we felt a resonating buzz—the enthusiasm to join heads with others from vastly different backgrounds, yet equally passionate (and eager to share!) about search. It would be an understatement to say we had a hell of a time sharing insights with some of the most knowledgeable experts in SEM, on the hottest topics of this year.

….which we’d like to share with you! To get an overview of the highlights, check out our SMX West recap, where our CEO Andreas Reiffen sat down with Kirk Williams, Elizabeth Marsten, Brad Geddes, David Szetela, Todd Bowman, Purna Virji, and Matt Van Wagner to dive into their world of PPC.

Continue reading


eCommerce Café: Frederick Vallaeys

Last month  we attended the SMX Advanced conference in Seattle…meaning we also had the pleasure of digging into the state of Product Ads and eCommerce with Adwords evangelist and Optmyzr CEO, Frederick Vallaeys. Check out the full interview below.

Direct Youtube link.

To stay tuned with Frederick, follow him on Twitter, @SiliconVallaeys.

Continue reading