It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.
Google Launches Customer Match and Universal App Campaigns
On Sunday Google announced the launch of two new products. The first is Customer Match, which allows advertisers to target customers that they already have relationships with. This works by uploading a list of email addresses into AdWords which are then matched to signed-in users on Google, allowing the advertiser to target these users across Google sites and show them specific messaging, which will be of particular interest for CRM. Advertisers will also be able to generate Similar Audiences to reach new customers who have similar profiles to the existing customers within the email list.
The second new product is called Universal App Campaigns. This is a new campaign type available in AdWords which helps advertisers to drive app downloads. This is essentially an automated ad format. The advertiser sets their desired cost-per-install and Google does the rest, pushing the app to audiences across YouTube, Display Network, Play store and other Google products.
comScore Releases August 2015 U.S. Desktop Search Engine Rankings
The latest Search Engine Rankings are out and it’s both good and bad news for Google. The good news is that they still dominate the US desktop market with 63.8% market share. The bad news is that Microsoft gained on Google from July to August, with their share increasing from 20.4% to 20.6%. Google were also down year on year.
Microsoft Announces Partnership with Chinese Search Engine Baidu
Last week Microsoft announced a partnership with Chinese search engine Baidu which will see Baidu.com become the default home page for the Microsoft Edge browser in Windows 10 for customers in China. An intriguing move for a company who themselves own a search engine. Microsoft say “we remain deeply committed to delivering Bing around the world and we’re also committed to offering locally relevant experiences – like Baidu in China – to provide great Windows 10 experiences.”