Recap: New reporting columns in Adwords, Bing Ads App for Android and a new logo for Google

It’s time for our weekly recap. Last week we heard about new reporting columns in Adwords, Amazon Text Ads and the Bing Ads app for Android.

Google Announces New Reporting Columns for Multi-channel Advertisers

On Wednesday Google introduced an useful enhancement to AdWords. TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. They also added three new reporting columns to make it easier to report across all of these campaign types. The new columns are as follows:

  • Interactions – An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
  • Interaction Rate – Interaction rate is used to measure how often people interact with your ad after it’s shown to them—for example, clicks divided by impressions for text ads, or views divided by impressions for video ads.
  • Avg Cost – Average cost is the average amount you’ve paid for your ads divided by total interactions—clicks divided by cost, or views divided by total cost.
Google Announces New Reporting Columns for Multi-channel Advertisers
Source: Inside Adwords Blog

The new columns allow advertisers to see a combined metric for clicks and views for each of these campaign types within a single column. This is particularly useful when looking at different campaign types in one view. For example for Search your primary metric is likely to be clicks, and for video it will be views. Interactions will show a combined view without having to export and combine different reports.

Bing Announce Bing Ads app for Android: Easier campaign management on the go

This week Bing announced the launch of their Android app. The app will allow advertisers to manage their Bing Ads campaigns from their Android device. The IOS version was released some time ago and Android users will be pleased to see their version hit the Play Store. In the official announcement on their blog, Bing listed the benefits:

  • View performance of your accounts, campaigns, ad groups, ads, and keywords 
  • Monitor multiple performance metrics at the same time
  • Edit budgets and bids 
  • Pause and enable campaigns, ad groups, ads, and keywords 
  • Receive critical alerts, such as notice of an expiring credit card 
Recap: New reporting columns in Adwords, Bing Ads App for Android and a new logo for Google
Source: Bing Ads

Google Unveil New Logo

Google revealed their 6th logo in 16 years last week. The new logo retains the colour scheme but includes an updated font. The logo can also change depending on which device you are using and what Google is currently doing for you. So why did they make this change now? We’ll let Google explain…

“Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.” Source:

Here’s the new logo, in all it’s animated glory.

Recap: New reporting columns in Adwords, Bing Ads App for Android and a new logo for Google
Source: Google Blog


James Pomeroy

James Pomeroy is a digital marketing professional with 7+ years experience working across a wide variety of industries including retail, finance, FMCG and Automotive. He has been working for crealytics since 2013 and is responsible for key client accounts in the UK.