Search Engine Land – Product Pricing is Key to Success in Google Shopping

Back in June, Crealytics’ CEO Andi Reiffen spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, he presented Crealytics’ latest research on Advanced Google Shopping. The presentation included some findings relating to user behavior within the channel and uncovered how much product price really impacts performance.

In our latest article on Search Engine Land,  Andi goes into more detail about pricing strategy in Google Shopping and looks at Crealytics’ client data to draws comparisons on the performance of low-cost products versus more expensive products.

Read the full article here. Don’t forget to share on LinkedIn and Twitter, where you can also ask us anything about the article and our insights.


Lisa Kimpton

Lisa has 5+ years marketing experience, specialising in content, digital and branding. She has a proven track record in sales enablement; working closely with in-house teams to communicate products/brands to the right audiences.

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