crealytics' PPC Blog


The place to be for paid search and Google Shopping

How To Generate Hot Results in Cold Weather

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Over the weekend, the US East Coast was hit by blizzard ‘Jonas’. Two feet of snow hit some of the most populous areas of the USA, affecting over 50 million people.

The question was: Will these weather conditions change the behaviour of shoppers during the weekend and with an increased number of people at home would they spend more time online?

Crealytics put this to the test by implementing bid-adjustments across affected states based on reports from NASA and other sources. Here we will provide details on the method and results, along with tips on how to implement this in your own campaigns.

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Improve Your AdWords Campaign Performance Using Advanced Campaign Experiments

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Digital advertisers are always trying to find new ways to achieve better performance. When working with large accounts with thousands of keywords and hundreds of campaigns, you won’t want to risk a drop in performance by testing new strategies on the whole account. Therefore, you test them on a small portion of your traffic, before rolling the changes out if the test is successful.

To help with this, AdWords released AdWords Campaign Experiments (ACE). This blog post will introduce some of the possibilities offered by this tool, as well as provide a practical guide to setting up an experiment.

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Google’s eCPC Can Solve All Your Bidding Problems – Or Can It?

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Over the past couple of months we’ve been testing Google’s flexible bid strategy ‘eCPC’ –  or ‘Enhanced CPC’ –  with our clients to discover which strategy works best for which kind of account and in which circumstances. This method allows Google to increase your bid by up to 30% or decrease it by up to 100% in each auction depending on the likeliness of a conversion. Factors that are taken into consideration are real-time details such as browser, location, device and time of day. By activating the eCPC Google claims that you can achieve more conversions at a similar or even better CPO.

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What Type of Landing Page Performs Best for Product Related Keywords?

Test: What Type of Landing Page Performs Best for Product Related Keywords?

Choosing the right landing page to direct the traffic from your PPC campaigns to is extremely important, particularly for online retailers. The wrong landing page could cause users to leave an online store without converting. Additionally, AdWords will calculate the quality scores of your keywords partly based on the relevance of the content on your landing page, which directly influences click costs. Consequently, optimizing the landing pages you direct your visitors to will have a direct impact on key efficiency metrics such as ROAS or ROI.

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How To Manage Successful PPC Campaigns in the Burgeoning Luxury Market

How To Manage Successful PPC Campaigns in the Burgeoning Luxury Market

“Online luxury goods sales from 2015 to 2020 will grow at a rate that is four times the luxury goods market as a whole. The European luxury goods market is seeing notably strong online growth in clothing, accessories, and shoes.”  Source: Forrester Research

Selling high fashion and other luxury products is fundamentally different from selling low-priced mainstream products to the masses. The exclusivity of the products offered, the price tags attached to them and the limited size of the target audience make the luxury sector a unique industry. This presents a number of specific challenges for digital marketers which differ from the challenges faced in other sectors. This article will detail those challenges and outline some best practices for managing Paid Search and Shopping campaigns in the luxury retail sector.

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The Effect of Whitelisted Brand Usage in Text Ads

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AdWords Trademark Policy enables trademark owners to file a complaint with Google about the use of their trademark in other advertisers’ ad copy. Trademark owners can also authorize designated advertisers to use the designer name.

We have always believed that it has a big impact on the performance of the ad if you’re authorised to use the designer name or not. To prove this, we have set up a test framework to better understand the impact on different KPIs.

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