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dmexco 2015 Recap – Another Successful Year in Connecting the Global Digital Economy

dmexco Logo(Source:

With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.

Here are some of what turned out to be for us, the highlights of this year’s event:

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Maximizing US Retail Profitability via Geo-Targeting

Heroimage Geo-Targeting


Why is Geo-Targeting so important in the US?

Google identifies user locations based on their IP addresses to understand where people are – allowing advertisers to tailor their bids to searchers in different locations. In vast countries like the US, this kind of leverage can make a significant difference to your PPC campaign performance. Being able to assign more spend to profitable areas and less to areas where sales are slow means better budget efficiency and increases the profitability of your PPC activity.

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