It’s time for our weekly recap. Last week we heard about an update to dynamic structured snippets, filters in image search and Google rigging elections!
At crealytics we are often asked by our clients to push various promotions within PPC ads. This blog post will investigate whether this is always a worthwhile exercise, or whether it can in fact be detrimental to performance in some cases.
Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.”
It’s Monday and time for our weekly recap. Last week we heard about the new AdWords Report Editor, the introduction of Twitter Ads Editor and Instagram opening its ads API to advertisers.
Google Introduces New Report Editor
Last Wednesday, Google introduced its brand new Report Editor. Using the tool should make creating reports a lot easier and much more user-friendly. It enables you not only to build custom tables and charts by using drag & drop actions (see GIF here), but you can also:
- sort, filter, and pivot your data
- apply multiple segmentations like device, campaign, or ad group
In addition, the tool allows you to visualise your data in different chart style like pie, bar, or line charts to highlight performance trends or potentials visually.
The new Report Editor will be rolled out over the next few months and can be selected via the “Reports” tab in the AdWords navigation.
Twitter Now Lets You Create and Edit Multiple Ad Campaigns in One Go
Wednesday also saw Twitter announce its Ads Editor which is meant to facilitate managing large scale campaigns. Advertisers can now create and edit several campaigns in only one go. The tool allows users to export campaign settings to a spreadsheet, which can be edited in Excel before being re-upload to Twitter – so it’s ultimately nothing out of the ordinary when you think about other ad managers by e.g. Google or Facebook.
We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/zzZ3eRjw63
— Twitter Advertising (@TwitterAds) August 5, 2015
That same day, recode.net reported on Twitter making a move on its Buy button: Twitter is currently working on the integration with Shopify and other e-commerce software companies to widen the range of businesses to 100,000 in the U.S. alone.
Instagram Opens Ad API to Partners
In June, Instagram shared some news about its advertising programme and informed about their current work on an Ads API that would make Instagram advertising available to all businesses – both small and large.
According to VentureBeat and other sources, Instagram now opened up its Ads API to some selected partners like Salesforce, Brand Networks, SocialCode, Nanigans, Unified, Kenshoo, and Ampush.
Until now, advertisers had to go through the company to place ads. The new API will open up new possibilities and untapped marketing potential for advertisers, providing easy access to more than 300 million monthly active users around the world.
It’s Monday and time for our weekly recap. Last week, we heard about the new Manufacturer Center introduced by Google, as well as about Apple filing a patent application for delivering ads based on a user’s account balance.
Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google. (Google)
Remarketing Lists for Search Ads (RLSA) are a very powerful opportunity for segmentation and optimisation, and should definitely be implemented in all of your AdWords accounts. To give you a head start on RLSA, I would like to explain some basic but useful approaches to Remarketing Lists for Search Ads.
It’s Monday and time for our weekly recap. Last week we heard about initial signs for price comparison within Google Shopping, a new deal between AOL and Bing as well as Google results in Yahoo SERPs.
Es ist Montag, es ist Zeit für den Rückspiegel. In den letzten sieben Tagen ist im Suchmaschinen-Umfeld wieder einiges passiert: unter anderem wurden in Google Shopping erste Tests von Preisvergleichen gesichtet, AOL schloss einen Deal mit Bing ab und Yahoo bindet nun auch Google-Ergebnisse in seinen SERPs ein.
It’s Monday and time for our weekly recap. Last week we excitedly learned about Pinterest’s buyable Pins and Google’s confirmation of its own buy-now button, as well as AdWords new feature of cross-campaign management.
Es ist Montag und damit Zeit für unseren Rückspiegel. In der vorigen Woche beschäftigte die Szene besonders der neue Kauf-Button auf Pinterest, Google’s Bestätigung seines eigenen Kauf-Buttons und die neue Funktion des Cross-Account Kampagnenmanagements in AdWords.