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Recap: Google AdWords Report Editor, Twitter Ads Editor and Instagram Ads API

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It’s Monday and time for our weekly recap. Last week we heard about the new AdWords Report Editor, the introduction of Twitter Ads Editor and Instagram opening its ads API to advertisers.

Google Introduces New Report Editor

Last Wednesday, Google introduced its brand new Report Editor. Using the tool should make creating reports a lot easier and much more user-friendly. It enables you not only to build custom tables and charts by using drag & drop actions (see GIF here), but you can also:

  • sort, filter, and pivot your data
  • apply multiple segmentations like device, campaign, or ad group
AdWords-Report-Editor_Drag-and-Drop
Source: adwords.blogspot.de

In addition, the tool allows you to visualise your data in different chart style like pie, bar, or line charts to highlight performance trends or potentials visually.

AdWords-Report-Editor_Charts
Source: adwords.blogspot.de

The new Report Editor will be rolled out over the next few months and can be selected via the “Reports” tab in the AdWords navigation.

Twitter Now Lets You Create and Edit Multiple Ad Campaigns in One Go

Wednesday also saw Twitter announce its Ads Editor which is meant to facilitate managing large scale campaigns. Advertisers can now create and edit several campaigns in only one go. The tool allows users to export campaign settings to a spreadsheet, which can be edited in Excel before being re-upload to Twitter – so it’s ultimately nothing out of the ordinary when you think about other ad managers by e.g. Google or Facebook.

That same day, recode.net reported on Twitter making a move on its Buy button: Twitter is currently working on the integration with Shopify and other e-commerce software companies to widen the range of businesses to 100,000 in the U.S. alone.

While we reported on Google and Pinterest implementing Buy buttons earlier this year (see here and here), Twitter introduced its Buy button already back in September 2014.

Instagram Opens Ad API to Partners

In June, Instagram shared some news about its advertising programme and informed about their current work on an Ads API that would make Instagram advertising available to all businesses – both small and large.

According to VentureBeat and other sources, Instagram now opened up its Ads API to some selected partners like Salesforce, Brand Networks, SocialCode, Nanigans, Unified, Kenshoo, and Ampush.

Until now, advertisers had to go through the company to place ads. The new API will open up new possibilities and untapped marketing potential for advertisers, providing easy access to more than 300 million monthly active users around the world.



4 Basic RLSA Strategies You Should Definitely Pursue

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Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google. (Google)

Remarketing Lists for Search Ads (RLSA) are a very powerful opportunity for segmentation and optimisation, and should definitely be implemented in all of your AdWords accounts. To give you a head start on RLSA, I would like to explain some basic but useful approaches to Remarketing Lists for Search Ads. 

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