It’s time for our weekly recap. Last week we heard about some new innovations for the Google Display Network, and a new study claiming retailers are set to spend 2.5 billion dollars by 2020.
It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.
It’s time for our weekly recap. Last week we heard about the Google Shopping Product Feed specification change, the new Bing Ads Keyword Planner and a new Google Doodle.
With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.
Here are some of what turned out to be for us, the highlights of this year’s event:
Why is Geo-Targeting so important in the US?
Google identifies user locations based on their IP addresses to understand where people are – allowing advertisers to tailor their bids to searchers in different locations. In vast countries like the US, this kind of leverage can make a significant difference to your PPC campaign performance. Being able to assign more spend to profitable areas and less to areas where sales are slow means better budget efficiency and increases the profitability of your PPC activity.
It’s time for our weekly recap. Last week we heard about new Google Shopping Product Feed requirements, a new Bing Ads Keyword Planner and a new Google Doodle.
It’s time for our weekly recap. Last week we heard about new reporting columns in Adwords, Amazon Text Ads and the Bing Ads app for Android.
It’s time for our weekly recap. Last week we heard about an update to dynamic structured snippets, filters in image search and Google rigging elections!
At crealytics we are often asked by our clients to push various promotions within PPC ads. This blog post will investigate whether this is always a worthwhile exercise, or whether it can in fact be detrimental to performance in some cases.
Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.”