crealytics' PPC Blog

The place to be for paid search and Google Shopping

Google Customer Match

Google Customer Match: What is it? How does it work? 4 Strategies for Success

What is GCM?

Google’s Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers which then form the basis of a Remarketing Audience List. GCM can be used in a more controlled way than traditional Remarketing Lists for Search Ads (RLSA), as RLSA is limited to an understanding of actions on a website, whilst GCM audiences are based on actual customers, of which more information is known.

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Ofcom report results

Ofcom 2016, Adults’ Media Use and Attitudes: What we learned

Ofcom recently released their latest annual report on how people in the UK use and interact with media. It is a cornucopia of data on consumer habits and how these have changed over the past decade. In this piece I’d like to highlight some of the statistics that stood out and will be of particular interest to advertisers.


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Take your AdWords Scripts to the next level – Part 1

As experienced PPC managers we love AdWords Scripts. By using JavaScript in our AdWords accounts, we can automate multiple tasks and save ourselves valuable time. 


In this post series, we will show you how to use a completely free tool stack that will take your AdWords scripting efforts to the next level. The first part of this blog post will give you a good overview and take you through the first steps, whereas the next parts will explain each tool in more details, with examples.

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How To Generate Hot Results in Cold Weather

Over the weekend, the US East Coast was hit by blizzard ‘Jonas’. Two feet of snow hit some of the most populous areas of the USA, affecting over 50 million people.

The question was: Will these weather conditions change the behaviour of shoppers during the weekend and with an increased number of people at home would they spend more time online?

Crealytics put this to the test by implementing bid-adjustments across affected states based on reports from NASA and other sources. Here we will provide details on the method and results, along with tips on how to implement this in your own campaigns.

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Improve Your AdWords Campaign Performance Using Advanced Campaign Experiments

Digital advertisers are always trying to find new ways to achieve better performance. When working with large accounts with thousands of keywords and hundreds of campaigns, you won’t want to risk a drop in performance by testing new strategies on the whole account. Therefore, you test them on a small portion of your traffic, before rolling the changes out if the test is successful.

To help with this, AdWords released AdWords Campaign Experiments (ACE). This blog post will introduce some of the possibilities offered by this tool, as well as provide a practical guide to setting up an experiment.

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Split testing.

What Type of Landing Page Performs Best for Product Related Keywords?

Choosing the right landing page to direct the traffic from your PPC campaigns to is extremely important, particularly for online retailers. The wrong landing page could cause users to leave an online store without converting. Additionally, AdWords will calculate the quality scores of your keywords partly based on the relevance of the content on your landing page, which directly influences click costs. Consequently, optimizing the landing pages you direct your visitors to will have a direct impact on key efficiency metrics such as ROAS or ROI.

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