Over the past couple of months we’ve been testing Google’s flexible bid strategy ‘eCPC’ – or ‘Enhanced CPC’ – with our clients to discover which strategy works best for which kind of account and in which circumstances. This method allows Google to increase your bid by up to 30% or decrease it by up to 100% in each auction depending on the likeliness of a conversion. Factors that are taken into consideration are real-time details such as browser, location, device and time of day. By activating the eCPC Google claims that you can achieve more conversions at a similar or even better CPO.
It’s time for our weekly recap. Last week we heard about Google rolling out a new layout for the results page on tablet, and testing a split language view interface for mobile users.
It’s time for our weekly recap. Last week we heard about a new Search deal between Google and Yahoo, and Amit Singhal announced that global mobile searches have now overtaken desktop.
It’s time for our weekly recap. Last week we heard about a new report available for Google Shopping advertisers and the latest comScore results were released.
It’s time for our weekly recap. Last week we heard about some new innovations for the Google Display Network, and a new study claiming retailers are set to spend 2.5 billion dollars by 2020.
If you already setup RLSA audiences, like suggested in my last blog post about RLSA, you should have a look at performance of each list and adjust your bid modifiers. There are many different ways to optimise your performance based on RLSA insights and I’m going to discuss the ones we have had positive results with.
It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.