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Conversions@Google: Maximising Your Performance on Mobile

Conversions@Google

On April 22nd and 23rd, Google’s headquarters for Europe and EMEA in Dublin hosted the annual conference Conversions@Google. This year, the event focused on mobile and strategies to maximise the performance of mobile terminals. Overall, the session covered two subject areas: on the first day, these included the development of mobile in the context of online marketing, different attribution models to estimate the value of mobile campaigns, and ways to use Google Analytics in this regard. On day two, discussions revolved around the main aspects of designing user-friendly mobile websites and apps. 

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Recap #17: Amazon, Facebook and Google Report First-Quarter Figures, Google Rolls Out Mobile Friendly Update

Recap_17

Monday: the day for our weekly recap. News of the last week included the quarterly reports of market leaders Google, Facebook and Amazon. On top of that, Google rolled out their update on the mobile friendly algorithm.

Google, Amazon, Facebook: Winners and Losers of the First Quarter 2015

Last week, the business world gained insight into the quarterly figures of several of the leading e-commerce top dogs:

  • Google reported first-quarter revenues of $17.26 billion, which involves an increase of twelve percent as compared to $15.42 billion in the previous-year period. Ad sales, including the promising Google Shopping, scored the highest percentage in revenues at $15.5 billion. In addition, Wall Street Journal reported that Google might expand its activities into audience-based paid search just like Facebook and Twitter did – which would be a big step for the search giant as Search Engine Land stresses out.
  • Compared to the first quarter of 2014, Facebook achieved an increase in revenues of $1 billion and reported revenues of $3.5 billion. On top of that, advertising revenues increased from $2.3billion to $3.3 billion with mobile advertising as the strongest revenue driver at a share of 73%. Against this backdrop, it is not surprising that more and more people foresee the end of Google caused by Facebook, e.g. Armando Biondi in his article on VentureBeat.
  • In terms of revenues, Amazon even exceeded analysts’ expectations and reported a rise in revenues of 15%. However, while revenues increased from $19.7 billion in the first quarter of 2014 to $22.7 billion, Amazon stated an overall loss of $57 billion.

Roll-Out of the Mobile Friendly Update for Mobile Devices

According to seroundtable, on April 21, Google rolled out the longed-for mobile friendly algorithm which will now be factored in mobile search results. This was the first time Google officially announced the date of launching a new algorithm. As stated by TheSEMPost, Google is currently also testing mobile friendly tags on AdWords. One of the company’s spokesmen reported, however, that presently there a no further plans to incorporate this tag into AdWords yet.


Rückspiegel #17: Die Quartalszahlen von Google, Amazon und Facebook sowie Googles „mobile friendly“ Update

Rueckspiegel_17

Montag – Zeit für unseren wöchentlichen Rückspiegel. In den vergangenen Tagen blickte die Szene gespannt auf die Quartalszahlen der Schwerkaliber Amazon, Facebook und Google. Daneben stand vor allem das „mobile friendly“ Algorithmus-Update von Google im Mittelpunkt.

Google, Amazon, Facebook: Höhen- und Tiefflüge im ersten Quartal 2015

Gleich mehrere E-Commerce-Schwergewichte gaben letzte Woche die Zahlen für das erste Quartal 2015 bekannt:

  • Google konnte im ersten Quartal dieses Jahres gesteigerte Umsätze verbuchen: die Zahlen stiegen von 15,42 Milliarden US-Dollar im Vorjahreszeitraum um elf Prozent auf 17,26 Milliarden US-Dollar. Mit 15,5 Milliarden US-Dollar hat das Werbegeschäft – insbesondere die steigende Nachfrage nach Google Shopping – dabei den größten Anteil am Umsatz des Internet-Konzerns. Zuletzt hatte das Wall Street Journal zudem von einem Vorstoß Googles im Bereich Zielgruppen-basiertem SEA berichtet, den Search Engine Land hier nochmals aufgreift und das Potential vertieft.
  • Facebook konnte mit rund einer Milliarde US-Dollar Umsatzwachstum im Vergleich zur Vorjahrsperiode ebenfalls auf ein erfolgreiches erstes Quartal von insgesamt 3,5 Milliarden US-Dollar zurückblicken. Auch die Werbeumsätze des Social-Media-Giganten steigerten sich von 2,3 Milliarden US-Dollar auf rund 3,3 Milliarden US-Dollar in Q1. Größter Umsatztreiber im vergangenen Quartal war dabei der Bereich mobiler Werbung, der rund 73 Prozent der Werbeeinnahmen ausmachte. Da verwundert es nicht, dass es einige Menschen da draußen gibt, z.B. Armando Biondi auf VentureBeat, die schon das Ende Googles durch Facebook vorhersehen.
  • Amazon, das mit eigenen Produktanzeigen zusätzlichen Umsatz generieren möchte, hat die Erwartungen der Analysten hinsichtlich der Unternehmensumsätze im ersten Quartal sogar übertroffen und verbucht mit 22,7 Milliarden US-Dollar eine Steigerung um 15 Prozent im Vergleich zu 19,7 Milliarden US-Dollar im Vorjahresquartal. Allerdings verbuchte der Konzern insgesamt einen Verlust in Höhe von 57 Millionen US-Dollar und steht somit aktuell in den roten Zahlen.

„Mobile friendly“ Update für mobile Suchergebnisse wurde ausgerollt

Wie seroundtable berichtet, brachte Google am 21. April das schon vor einer Weile angekündigte „mobile friendly“ Update auf die Straße, das in Zukunft im Rahmen mobiler Suchergebnisse greifen wird. Damit gab der Internet-Konzern zum ersten Mal die Veröffentlichung eines neuen Algorithmus mit genauem Datum bekannt. Laut TheSEMPost testet Google die neuen „mobile friendly“ Tags auch bereits in AdWords-Anzeigen. Allerdings belaufe es sich dabei aktuell nur auf Tests – Pläne, den Tag in AdWords einzubauen, gäbe es aktuell noch nicht, so ein Sprecher des Google-Konzerns.


$500 Million: Google expands Shopping Express nationwide

Google Shopping

At the beginning of May we reported about Google’s announcement to expand Shopping Express – their same-day delivery service for local stores – to West Los Angeles and Manhattan. Yesterday, Recode reported that Google will invest another $500 million into the nationwide expansion of Shopping Express. Although the sum has not been officially confirmed, Recode quotes Tom Fallows, head of Google Shopping Express, saying:

“You can very much expect that we are putting a lot of money into this and we’re excited and willing to sustain that investment over time as this gets going.”

The expansion can be seen as yet another chapter in the rivalry between Google and Amazon. We recently wrote about the friendship between the two big players turning into a competition regarding Google’s Product Listing Ads. “With each product search that starts on Amazon instead of Google, the search giant’s main business of selling ads alongside search results weakens,” writes Recode. With Shopping Express, Google can get a hold of the $600 billion grocery market and a large piece of the $3.5 billion in so-called direct-response digital ads that consumer package goods companies and electronics brands are expected to spend in the U.S. in 2014. Compared to this prospect, a $500 million investment doesn’t seem too high.


$500 Million: Google expands Shopping Express nationwide

Google Shopping

At the beginning of May we reported about Google’s announcement to expand Shopping Express – their same-day delivery service for local stores – to West Los Angeles and Manhattan. Yesterday, Recode reported that Google will invest another $500 million into the nationwide expansion of Shopping Express. Although the sum has not been officially confirmed, Recode quotes Tom Fallows, head of Google Shopping Express, saying:

“You can very much expect that we are putting a lot of money into this and we’re excited and willing to sustain that investment over time as this gets going.”

The expansion can be seen as yet another chapter in the rivalry between Google and Amazon. We recently wrote about the friendship between the two big players turning into a competition regarding Google’s Product Listing Ads. “With each product search that starts on Amazon instead of Google, the search giant’s main business of selling ads alongside search results weakens,” writes Recode. With Shopping Express, Google can get a hold of the $600 billion grocery market and a large piece of the $3.5 billion in so-called direct-response digital ads that consumer package goods companies and electronics brands are expected to spend in the U.S. in 2014. Compared to this prospect, a $500 million investment doesn’t seem too high.


Amazon vs. Google: Why Jeff Bezos won’t buy Google’s Product Listing Ads (PLA)

Amazon vs Google

What is worse – to forgo the chance of earning $1,000,000 or to earn $1,000,000 knowing that you have to pay half of it to your strongest competitor? Amazon CEO Jeff Bezos decided that, no matter how many millions they could earn with it, Amazon won’t buy Google product ads.

Amazon & Google – from “friends” to rivals

Once upon a time, Google and Amazon were mutually making their race – each to become the world’s biggest player in their area of business. Google was Amazon’s main resource to deliver customers and Amazon was Google’s number one source of income.

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Amazon vs. Google: Why Jeff Bezos won’t buy Google’s Product Listing Ads (PLA)

Amazon vs Google

What is worse – to forgo the chance of earning $1,000,000 or to earn $1,000,000 knowing that you have to pay half of it to your strongest competitor? Amazon CEO Jeff Bezos decided that, no matter how many millions they could earn with it, Amazon won’t buy Google product ads.

Amazon & Google – from “friends” to rivals

Once upon a time, Google and Amazon were mutually making their race – each to become the world’s biggest player in their area of business. Google was Amazon’s main resource to deliver customers and Amazon was Google’s number one source of income.

Continue reading



Quote of the day

“The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.” Brett Borders

Source: Dan Perry