crealytics' PPC Blog


The place to be for paid search and Google Shopping

Ofcom report results

Ofcom 2016, Adults’ Media Use and Attitudes: What we learned

Ofcom recently released their latest annual report on how people in the UK use and interact with media. It is a cornucopia of data on consumer habits and how these have changed over the past decade. In this piece I’d like to highlight some of the statistics that stood out and will be of particular interest to advertisers.

 

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5 Predictions on how GTINs Will Drive the Retail PPC Evolution

On May 16th Google started to require online retailers to embed Global Trade Item Numbers (GTINs) into their Merchant Feed. Most teams are still getting used to the operational changes this has brought.  Let’s take a look beyond that. I’ll dare to make five predictions on how GTINs will drive PPC evolution:

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The Google Shopping Days Event: Can Google Become Not Just a Search Engine, but a Personal Assistant?

On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.

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etailment Google Analytics Conference Vienna

Data is Power, Data Enables Progress

The Google Analytics Conference is the largest event in the DACH region exclusively dedicated to the topic of Google Analytics.

This year’s conference provided great insights for those with all levels of expertise with detailed workshops on how to use the basics, to advanced discussions on data governance and ownership.

A total of 25 speakers held 30 presentations in 15 sessions and 8 workshops on Google Analytics under the slogan “Three days accumulated knowledge and trends in e-commerce and analytics.”

Read on for an overview of the highlights of this year’s conference.

 

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Take your AdWords Scripts to the next level – Part 1

As experienced PPC managers we love AdWords Scripts. By using JavaScript in our AdWords accounts, we can automate multiple tasks and save ourselves valuable time. 

 

In this post series, we will show you how to use a completely free tool stack that will take your AdWords scripting efforts to the next level. The first part of this blog post will give you a good overview and take you through the first steps, whereas the next parts will explain each tool in more details, with examples.

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Google’s eCPC Can Solve All Your Bidding Problems – Or Can It?

Over the past couple of months we’ve been testing Google’s flexible bid strategy ‘eCPC’ –  or ‘Enhanced CPC’ –  with our clients to discover which strategy works best for which kind of account and in which circumstances. This method allows Google to increase your bid by up to 30% or decrease it by up to 100% in each auction depending on the likeliness of a conversion. Factors that are taken into consideration are real-time details such as browser, location, device and time of day. By activating the eCPC Google claims that you can achieve more conversions at a similar or even better CPO.

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