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Google’s eCPC Can Solve All Your Bidding Problems – Or Can It?

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Over the past couple of months we’ve been testing Google’s flexible bid strategy ‘eCPC’ –  or ‘Enhanced CPC’ –  with our clients to discover which strategy works best for which kind of account and in which circumstances. This method allows Google to increase your bid by up to 30% or decrease it by up to 100% in each auction depending on the likeliness of a conversion. Factors that are taken into consideration are real-time details such as browser, location, device and time of day. By activating the eCPC Google claims that you can achieve more conversions at a similar or even better CPO.

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