It’s time for our weekly recap. Last week we heard about some new innovations for the Google Display Network, and a new study claiming retailers are set to spend 2.5 billion dollars by 2020.
If you already setup RLSA audiences, like suggested in my last blog post about RLSA, you should have a look at performance of each list and adjust your bid modifiers. There are many different ways to optimise your performance based on RLSA insights and I’m going to discuss the ones we have had positive results with.
It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.
As of September 15th 2015, the change to the Products Feed Specification started to take effect, including amongst other markets the US, UK and Germany. This required advertisers to include a GTIN for these designated 50 brands into their feed.
To understand the implications for advertisers, the launch of the Google Manufacturer Center has to be taken into account. It allows manufacturers to transmit structured data about their products – such as images and specifications of their products. Martin Röttgerding describes the product data in more detail.
The rationale is, of course, to connect advertised inventory with centralized product data. As a consequence, retailers will theoretically just need to provide GTINs, prices and availability in their product feeds taking away a lot of the hustle associated with product feed optimization.
But: what looks like a change to make retailers’ lives easier has by far wider implications. And will be – in the long run –mostly beneficial to Google and shoppers. Let’s take a look into the crystal ball.
It’s time for our weekly recap. Last week we heard about the Google Shopping Product Feed specification change, the new Bing Ads Keyword Planner and a new Google Doodle.
It’s time for our weekly recap. Last week we heard about new reporting columns in Adwords, Amazon Text Ads and the Bing Ads app for Android.
It’s time for our weekly recap. Last week we heard about an update to dynamic structured snippets, filters in image search and Google rigging elections!
Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.”
On April 22nd and 23rd, Google’s headquarters for Europe and EMEA in Dublin hosted the annual conference Conversions@Google. This year, the event focused on mobile and strategies to maximise the performance of mobile terminals. Overall, the session covered two subject areas: on the first day, these included the development of mobile in the context of online marketing, different attribution models to estimate the value of mobile campaigns, and ways to use Google Analytics in this regard. On day two, discussions revolved around the main aspects of designing user-friendly mobile websites and apps.
Monday: the day for our weekly recap. News of the last week included the quarterly reports of market leaders Google, Facebook and Amazon. On top of that, Google rolled out their update on the mobile friendly algorithm.
Google, Amazon, Facebook: Winners and Losers of the First Quarter 2015
Last week, the business world gained insight into the quarterly figures of several of the leading e-commerce top dogs:
- Google reported first-quarter revenues of $17.26 billion, which involves an increase of twelve percent as compared to $15.42 billion in the previous-year period. Ad sales, including the promising Google Shopping, scored the highest percentage in revenues at $15.5 billion. In addition, Wall Street Journal reported that Google might expand its activities into audience-based paid search just like Facebook and Twitter did – which would be a big step for the search giant as Search Engine Land stresses out.
- Compared to the first quarter of 2014, Facebook achieved an increase in revenues of $1 billion and reported revenues of $3.5 billion. On top of that, advertising revenues increased from $2.3billion to $3.3 billion with mobile advertising as the strongest revenue driver at a share of 73%. Against this backdrop, it is not surprising that more and more people foresee the end of Google caused by Facebook, e.g. Armando Biondi in his article on VentureBeat.
- In terms of revenues, Amazon even exceeded analysts’ expectations and reported a rise in revenues of 15%. However, while revenues increased from $19.7 billion in the first quarter of 2014 to $22.7 billion, Amazon stated an overall loss of $57 billion.
Roll-Out of the Mobile Friendly Update for Mobile Devices
According to seroundtable, on April 21, Google rolled out the longed-for mobile friendly algorithm which will now be factored in mobile search results. This was the first time Google officially announced the date of launching a new algorithm. As stated by TheSEMPost, Google is currently also testing mobile friendly tags on AdWords. One of the company’s spokesmen reported, however, that presently there a no further plans to incorporate this tag into AdWords yet.