The way in which users shop online has changed. Have these new patterns come about as Search has changed, or are we simply seeing new user behaviours? For brands, understanding what changes are taking place and knowing how to adapt to them is crucial.
On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.
Data is Power, Data Enables Progress
The Google Analytics Conference is the largest event in the DACH region exclusively dedicated to the topic of Google Analytics.
This year’s conference provided great insights for those with all levels of expertise with detailed workshops on how to use the basics, to advanced discussions on data governance and ownership.
A total of 25 speakers held 30 presentations in 15 sessions and 8 workshops on Google Analytics under the slogan “Three days accumulated knowledge and trends in e-commerce and analytics.”
Read on for an overview of the highlights of this year’s conference.
In this post series, we will show you how to use a completely free tool stack that will take your AdWords scripting efforts to the next level. The first part of this blog post will give you a good overview and take you through the first steps, whereas the next parts will explain each tool in more details, with examples.
Over the past couple of months we’ve been testing Google’s flexible bid strategy ‘eCPC’ – or ‘Enhanced CPC’ – with our clients to discover which strategy works best for which kind of account and in which circumstances. This method allows Google to increase your bid by up to 30% or decrease it by up to 100% in each auction depending on the likeliness of a conversion. Factors that are taken into consideration are real-time details such as browser, location, device and time of day. By activating the eCPC Google claims that you can achieve more conversions at a similar or even better CPO.
It’s time for our weekly recap. Last week we heard about Google rolling out a new layout for the results page on tablet, and testing a split language view interface for mobile users.