Biggest Uplift in Fashion Related Queries: +130% Growth YoY
Using Google Trends, you can see that last week’s YoY traffic was 130% higher for fashion related queries containing ‘black friday’, i.e. ‘black friday clothing deals’.
It’s time for our weekly recap. Last week we heard about Google rolling out a new layout for the results page on tablet, and testing a split language view interface for mobile users.
It’s time for our weekly recap. Last week we heard about a new Search deal between Google and Yahoo, and Amit Singhal announced that global mobile searches have now overtaken desktop.
It’s time for our weekly recap. Last week we heard about a new report available for Google Shopping advertisers and the latest comScore results were released.
It’s time for our weekly recap. Last week we heard about some new innovations for the Google Display Network, and a new study claiming retailers are set to spend 2.5 billion dollars by 2020.
If you already setup RLSA audiences, like suggested in my last blog post about RLSA, you should have a look at performance of each list and adjust your bid modifiers. There are many different ways to optimise your performance based on RLSA insights and I’m going to discuss the ones we have had positive results with.
It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.
As of September 15th 2015, the change to the Products Feed Specification started to take effect, including amongst other markets the US, UK and Germany. This required advertisers to include a GTIN for these designated 50 brands into their feed.
To understand the implications for advertisers, the launch of the Google Manufacturer Center has to be taken into account. It allows manufacturers to transmit structured data about their products – such as images and specifications of their products. Martin Röttgerding describes the product data in more detail.
The rationale is, of course, to connect advertised inventory with centralized product data. As a consequence, retailers will theoretically just need to provide GTINs, prices and availability in their product feeds taking away a lot of the hustle associated with product feed optimization.
But: what looks like a change to make retailers’ lives easier has by far wider implications. And will be – in the long run –mostly beneficial to Google and shoppers. Let’s take a look into the crystal ball.