BI Analyst, Incrementality testing (m/f/d)

Berlin

Your responsibilities


As BI Analyst for incrementality testing you play a key role in transforming the evaluation of marketing success in leading European online retailers

You lead tests with online retailers to determine the value of marketing investments: define goals and method, implement tracking, evaluate revenue uplift

You develop a testing framework to continuously test and measure the incrementality of online marketing channels, audiences and campaigns

You propose models to calculate budget and conversion requirements for successful tests

You inform media mix modeling and attribution systems with incrementality information

Your profile


You possess expert knowledge in incrementality testing in programmatic, remarketing, social, mobile or paid search

You have 2+ years’ work experience in e-commerce environment

You hold a degree in computer science / mathematics / statistics / econometrics or comparable subject

You are experienced using Python or R

You are familiar with Google Analytics, Google tag manager and tracking solutions

You are familiar with statistical models and features that drive multi-touch attribution

You have good analytical skills as well as a reliable and detail-oriented working style

You are a self-starter and you impress with your business thinking, your team spirit and a healthy sense of humor

You are experienced in SQL and databases; knowledge of Big Data related technologies like HDFS, Hive, Pig and Spark is a plus

What we offer


You get deep insights into our business strategy and have the chance to shape Crealytics with your input and ideas

We encourage your personal development, offering individual external and internal training, conference visits, and regular appraisals

We give you responsibility from day one, working with a fantastic team of diverse, smart, and passionate people with more than 40 nationalities

You enjoy flexible working hours, and depending on your tasks, the chance to work in our other offices—with accommodation provided

You interact with leading national and international e-commerce companies, enabling them to drive performance globally in product advertising and paid search

We simplify relocation with paid accommodation, as well as experienced “relocation buddies,” who guide you through your visa application





 Berlin / London / Passau / New York

Apply now


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Our HR-team is looking forward to hearing from you.



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