Job Post

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Marketing Strategy Lead

Looking to make a change? Come join our SoHo, NY-based digital marketing team as a

Marketing Strategy Lead

Crealytics is a boutique digital advertising agency serving the needs of some of the hottest ecommerce brands in the business, including Staples, Lands’ End, Urban Outfitters, and 60+ others. We work on the bleeding edge of performance advertising - we lead through strategy, build our own tech, and continually set the pace for the industry and our clients.

Due to some truly exciting new business growth, we have openings throughout the business for talented and passionate people who want to contribute to our diverse, global, people-first culture. If you fit the qualifications below, we want to hear your story.

// About this position

The Marketing Strategy Lead is responsible for driving customer awareness, engagement, and advocacy of Crealytics’ suite of products and services. You will have expertise across a number of B2B marketing disciplines and lead the strategy and execution for how best to leverage these channels to help drive business growth. You’ll be coordinating internal marketing efforts across our client portfolio and being proactive to client and agency stakeholders. The Marketing Strategy Lead will be accountable for communicating and promoting the latest initiatives of Crealytics as well as developing the brand vision and positioning for clients, prospects and Crealytees.

// What We’re Looking For

  • A strong entrepreneur attitude and roll-up-your-sleeves mindset. You are someone who loves idea creation equally as much as execution
  • Exceptional writer, communicator, editor, and presenter
  • An exceptional marketing brain—someone who understands and has expertise in digital marketing (website, email, social, marketing automation), events, brand, and creative and content—and knows how to connect these strategies and channels to create a holistic plan.
  • Ability to balance multiple priorities and deadlines, with a strong history of getting things done
  • Demonstrated ability to measure marketing effectiveness and employ data-driven decision-making used to drive everything you do, from digital to events to content.
  • Customer focus: someone who connects regularly with Sales and customers directly to understand their needs and challenges, spends time keeping up to date on industry news and trends, and ties the customer and customer experience back to everything we do
  • Ability to build trust and collaboration across many functions at all levels of the organization
  • Simplifies the complex—whether it’s getting to the root cause of an issue, breaking down a complex topic into something easy to understand, or working to optimize inefficiencies in the team or process
  • Creative thinker—willing to experiment, encourages ideation and trying new things

// Your profile

  • 1-2 years as an entrepreneur, with experience on building growth strategies, working in a dynamic start-up environment, and familiar with driving innovation
  • A working knowledge of marketing technology platforms as well as use of data for experience activation, insights, and optimization
  • Familiarity with building and deploying multi-touch dynamic customer nurture programs via marketing automation platforms (Drip, Salesforce Marketing Cloud, or Hubspot preferred) and customer contact platforms (Salesloft).
  • Detail-oriented, strategic thinker with strong analytical skills to synthesize data into actionable strategies for new and existing initiatives
  • Strong organizational skills with keen attention to detail
  • Comfortable speaking and delivering presentations to senior stakeholders
  • Self-starter with drive to succeed in a quickly changing business environment
  • Comfortable with ambiguity and proven ability to have impact & influence
  • Marketing agency experience preferred

// What we offer

We know the number one reason people love their jobs is because of the people they work with. Which is why we try to create an open, collaborative, inclusive environment where people can challenge themselves, create together, and do amazing things. Our benefits include:

  • Flexible working situations. Want to work from an office full time? OK. Only want to work from an office occasionally? That’s OK too. Digital Nomad? Still OK.
  • Educational opportunities. Anyone on staff can take advantage of the Crealytics’ Academy, providing growth opportunities in including language instruction, certification training, and professional development, among dozens of others skill-based courses.
  • Socializing. Our get-togethers are always a mix of business and pleasure. We do both with equal gusto.
  • International exposure. With offices in both NYC and Berlin, we give our staff to access to the best thinking on two continents, and learning opportunities that come from working on global accounts.

We also offer all the standard packages – full health and dental benefits, 401K, flex time, fully stocked snacks and drinks (plus world class coffee!), gym discounts, and tons more.

This role is for someone who values learning, collaborating, and pioneering. Crealytics has been successful for over 11 years due to the passion and creativity of its people. If you see yourself continuing that tradition, we can’t wait to meet you.

Salary commensurate with experience. An equal opportunity employer.

Join our team and become part of our success story!

Apply now

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